In this episode of the Lawyer Mastermind Podcast, Casey, Rob, Leann, and Steve break down the “Six-Month Scaries” in SEO. Learn why law firms often don’t see results in the first six months, how to spot red flags, track progress, and build a strategy that delivers long-term value. Casey Meraz is the Founder and CEO of Juris Digital, where he leads law firm growth through strategic SEO, content marketing, and digital innovation. With over 15 years of experience in legal marketing, Casey has helpe...
Apr 21, 2025•32 min•Season 2Ep. 16
Ranking #1 on Google isn’t enough anymore. In this Lawyer Mastermind Podcast episode, Casey, Rob, Leann, and Steve dive into how personal injury firms can drive real growth through brand strategy, community engagement, PPC, LSAs, and smart SEO. It’s all about strategy, intent, and connecting with real people. The team also explores content quality, zero-click searches, accident blogging, and why consistency beats chasing trends. 💡 Watch now to move beyond rankings and build real marketing momen...
Apr 03, 2025•31 min•Season 2Ep. 15
In this episode of the Lawyer Mastermind Podcast , Casey Meraz sits down with law firm SEO expert Steve King to unpack why personal injury SEO is so competitive—and how to win in 2025. From ranking myths to intake systems and multi-channel strategies, this episode is packed with real-world advice to help law firms grow smarter and sign more cases. Steve King, Director of Existing Growth at Juris Digital, brings years of experience in legal SEO and content marketing. With a background in copywrit...
Mar 25, 2025•33 min•Season 2Ep. 14
In this episode of the Lawyer Mastermind Podcast , Casey Meraz and SEO expert Steve King dive into the evolving world of local SEO in 2025. From AI-driven search changes to the impact of E-E-A-T and backlink strategies, we break down what law firms must do to stay competitive. Whether you're looking to dominate local search, improve website conversions, or build a stronger brand, this episode has actionable insights to help your firm grow. Steve King, Director of Existing Growth at Juris Digital...
Mar 17, 2025•33 min•Season 2Ep. 13
Is SEO Dead? What PI Firms Must Know in 2025! In this episode of The Lawyer Mastermind Podcast , Casey Meraz and Leann Pickard dive into innovative strategies to break past growth plateaus. From SEO and PPC to AI’s impact on LSAs, we explore proven tactics to generate more high-value cases. Watch now to unlock new growth opportunities! 👉 Subscribe for more legal marketing insights! ⏱ Chapters: 00:00 – Intro & Episode Overview Meet Casey Mraz & Leanne Pickard and preview today’s discussi...
Mar 11, 2025•42 min•Season 2Ep. 12
Wade Carlson is an expert in SEO and digital marketing, known for delivering impressive ROI on hundreds of campaigns. With a focus on data-driven strategies, Wade consistently develops tailored solutions that produce measurable results. A proud veteran of the US Coast Guard, he has served in diverse locations including Alaska, the Great Lakes, the Florida Keys, and California. Outside of his professional work, Wade enjoys fatherhood and spends his free time writing and recording music. LinkedIn:...
Sep 16, 2024•24 min•Season 2Ep. 11
Sharif Gray is a dedicated trial lawyer with extensive experience in the courtroom, having served as a United States Army JAG Officer, a Drug and Vice Prosecutor, and now as a personal injury lawyer. He is known for his meticulous preparation, persuasive advocacy, and a strong commitment to achieving justice for his clients. A valedictorian from the Virginia Military Institute and a graduate of the University of Virginia School of Law, Sharif has a proven track record in securing significant ver...
Sep 02, 2024•24 min•Season 2Ep. 10
Robert Ingalls is a trailblazing entrepreneur, recovering attorney, and the visionary founder of LawPods, one of the pioneering podcast marketing agencies specifically tailored for law firms. After confronting the immense pressures of legal practice that jeopardized both his career and mental health, Robert made the bold decision to exchange the courtroom for the entrepreneurial world. What began as a humble podcasting hobby in his spare bedroom evolved into a thriving marketing agency that now ...
Aug 28, 2024•34 min•Season 2Ep. 9
Eda Rosa is the driving force behind Eda Rosa LLC, a legal consulting company specializing in operations management and staff training. With over two decades of experience aiding attorneys nationwide in efficient caseload management, creating reliable legal education programs, and improving client relationships, Eda founded Eda Rosa LLC on the principle of universal professionalism. Through her operational analysis plans and strong work ethic, she’s saved firms millions while achieving optimal l...
Aug 12, 2024•32 min•Season 2Ep. 8
Dorna Moini is the CEO and founder of Gavel (www.gavel.io), a no-code platform for building document automation and client-facing legal products. Prior to starting Gavel, Dorna was a litigator at Sidley Austin. There, in her pro bono practice, she worked with legal aid organizations to build a web application for domestic violence survivors to complete and file their paperwork, which led to the idea for Gavel. Gavel has been named Best Technology by the American Legal Technology Association and ...
Jul 29, 2024•26 min•Season 2Ep. 7
Dan Warburton specializes in enabling law firm owners to dramatically increase their profits while reducing their workload, and he has an extraordinary track record for doing so. From working with Dan, a law firm partner, one of his US clients, took his firm from being valued at $3.5 million to over $8.5 million in less than 12 months. A UK client of his increased her firm's revenue by over 400% in 6 months, and another went from billing £13K to over £80K per month in less than a year. These are...
Jun 28, 2024•31 min•Season 2Ep. 6
In his pursuit of justice, Hugo has received recognition from various entities. He was named Marketing Professional of the Year by the Hispanic Chamber of Commerce and was given the prestigious Trailblazer Award by the National Association of Minority Attorneys. Having achieved significant success in the marketing world, Hugo remains grounded and committed to his mission. He believes in the power of leveraging digital innovation to help law firms reach untapped markets and to bring justice close...
Apr 18, 2024•30 min•Season 2Ep. 5
The legal world, often perceived as rigid and slow-moving in the face of digital innovation, is currently undergoing a seismic shift. Law firms, now more than ever, recognize the necessity of modernizing their content marketing strategies to maintain relevance and competitiveness. Welcome to the newest episode of our podcast series, where today's topic is the novel content marketing strategies custom-made for law firms as we progress through 2024. Our guest today is not just any professional but...
Apr 04, 2024•28 min•Season 2Ep. 4
The legal industry, traditionally viewed as conservative and slow to adapt to digital trends, is undergoing a transformation. Law firms now recognize the need to innovate their content marketing strategies to stay relevant and competitive. Welcome to our latest podcast series, where today's focus shines on pioneering content marketing strategies tailored for law firms as we go through 2024. Joining us in this enlightening dialogue is none other than Maxine Harrison, a vanguard in the realm of le...
Mar 05, 2024•27 min•Season 2Ep. 3
Welcome to today's episode of our podcast, where we delve into the art of mastering lead generation and conversion, specifically for law firms. In this episode, Casey is joined by Aaron Weiche, the brain behind LeadFerno, a tool revolutionizing how businesses connect with their clients. Aaron Weiche is the co-founder and CEO of Leadferno, a conversion platform for businesses to close more leads faster with text messaging. He is an entrepreneur, founding and leading multiple software companies an...
Dec 28, 2023•35 min•Season 2Ep. 2
Do you have a LEAD problem at your law firm? Or an Intake problem? Welcome to the first episode of the second season of our podcast, where we delve into the intricacies of legal intake processes and the transformative role of data intelligence in law firms. Today, we're thrilled to have Yani Smith, a renowned expert from Legal Intake Pros, joining us. As the visionary founder of Legal Intake Pros, Yani's mission is crystal clear: Empower law firms with efficient and effective intake teams for ex...
Dec 18, 2023•34 min•Season 2Ep. 1
Janet Falk is a communications professional with more than 25 years experience in-house and at public relations agencies. Prior to launching Falk Communications and Research in 2009, she served as Media Relations Counsel for more than 350 attorneys in the Corporate & Securities, Private Equity, Financial Industry, Bankruptcy, Securities Litigation and New York Commercial Litigation practice groups at Reed Smith LLP. Janet arranged for these attorneys to speak on timely legal and business iss...
Feb 09, 2021•23 min•Season 1Ep. 16
Aiden Durham is the founding attorney at 180 Law Co. in Colorado. Aiden is a business and branding attorney who focuses on helping entrepreneurs and aspiring entrepreneurs to start, grow, and protect their businesses. 180 Law Co. offers done-for-you services such as entity formation, contract drafting, and trademark registration, as well as low-cost DIY programs for entrepreneurs that wouldn't normally be able to afford to work with an attorney. 180 Law Co.'s goal is to make legal services acces...
Dec 15, 2020•38 min•Season 1Ep. 15
Leann Pickard is the Director of Advertising at Juris Digital. Leann brings extensive PPC experience is backed by a fundamental understanding of SEO, which all contributes to exceptional success for Juris Digital clients. With over 10 years running pay-per-click + social media campaigns, she prides herself on optimizing campaigns so attorneys can sign more clients. In this episode, Leann talks to Casey about the importance of paid search and how it can put your law firm in front of your competit...
Oct 27, 2020•33 min•Season 1Ep. 14
Joy Hawkins is the founder and owner of Sterling Sky. She has been working in the Local SEO industry since 2006 and loves being a Google Top Contributor. She also loves spending time managing Google Ads accounts and has been certified in both Google Search & Display. She is also a speaker at various search engine marketing conferences such as SMX & LocalU , Pubcon & Mozcon. In this episode, Hawkins talks to Casey Meraz about how law firms can use Local SEO to gain more visibility and...
Sep 29, 2020•38 min•Season 1Ep. 13
Gyi Tsakalakis founded AttorneySync because lawyers deserve better from their marketing people. As a non-practicing lawyer, Gyi is familiar with the unique considerations of ethically and effectively marketing a law practice online. He regularly writes and speaks about online legal marketing. In this episode of Lawyer Mastermind Podcast, Gyi talks with Casey about the most effective ways to go about marketing automation as a law firm. Make sure to listen to the episode and follow us on social me...
Aug 18, 2020•23 min•Season 1Ep. 12
Growing a large, albeit profitable law firm is no easy feat. In this episode of Lawyer Mastermind Podcast, Stewart Guss talks about how he grew his law firm and the important concepts he has learned on his journey to success. Stewart J. Guss has been practicing personal injury law for over 20 years, representing clients from all over the world in the most serious and catastrophic injury claims. After many years of nationally recognized professional accomplishments, Stewart has been recognized by...
Aug 11, 2020•32 min•Season 1Ep. 11
Justin Hill is a trial lawyer whom has been representing individuals and businesses in and around South Texas since 2007. Justin serves as an advocate for those who have been injured or those who have lost loved ones as a result of a drunk driver, he is an active supporter and participant in the activities of the South Texas chapter of the Mothers Against Drunk Driving, and performs many hours of pro bono services for the Rape Crisis Center in San Antonio, Texas. In this episode Casey talks to J...
Aug 04, 2020•24 min•Season 1Ep. 10
Kay Van Wey is a Board Certified Personal Injury Trial Lawyer and Patient Safety Advocate at her firm Van Wey, Presby & Williams. She has over 30 years of experience and has received many accolades in her time practicing law. In this episode, Casey talks with Kay about how her law firm adapted to COVID-19 and Kay offers her expertise on how to adapt to the new normal. Make sure to listen to the episode and follow us on social media. Read the full transcript on our website here . This Podcast...
Jul 28, 2020•24 min•Season 1Ep. 9
In this episode, Casey talks to Kristin Tyler about how she has been able to manage her firm remotely and some tips and tricks to make the transition to remote working smooth. Kristin Tyler is the co-founder of LAWCLERK and founding partner at her firm Garman Turner Gordon that is based out of Las Vegas. She chairs the firm’s Estate Planning, Probate & Guardianship Practice Group. Her practice is focused primarily on estate planning, asset protection, probate and guardianship matters. She ha...
Jul 21, 2020•18 min•Season 1Ep. 8
Culture is crucial is crucial for any company to thrive. Law firms should be especially cognizant of the way they motivate their employees while promoting a healthy workplace culture. On this episode of Lawyer Mastermind Podcast, Casey talks with Philippe Danielides who is a former Wall Street attorney and is now a life coach, about creating a healthy workplace culture within a law firm.
Jul 14, 2020•28 min•Season 1Ep. 7
Would you consider your law firm to be profitbale? If not, do you know how it can be? In this episode, Casey talks to Joesph Hoelscher of Hoelscher Gebbia Ceppedia, PLLC about the five keys to a profitable law firm. Hoelscher is an award-winning criminal and family law trial lawyer whose tireless dedication to his clients had earned him national recognition. He has successfully represented clients in high-profile civil and criminal cases covered by outlets such as Crime Watch Daily with Chris Ha...
Jul 07, 2020•26 min•Season 1Ep. 6
The COVID-19 pandemic has involuntarily caused organizations to move to working remotely. Law firms that were originally all in office have had to find ways to manage their firms remotely. In this episode, Casey talks with Thomas Gardiner of Gardiner Koch Weisberg & Wrona about some tips and tricks on how to manage a law firm remotely. Tom’s many years of litigation experience and ability to connect with judges and jurors has allowed has allowed him to achieve tremendous results for those wh...
Jun 30, 2020•28 min•Season 1Ep. 5
Law firms have had to become creative when it came to adapting to the COVID-19 pandemic. In this episode, Casey talks with Adam Flager of Flager & Associates about how his law firm adapted to the pandemic and some tips for other firms that are struggling to adapt to the new normal. Adam D. Flager is an associate in the firm, with his practice focused on litigation. Adam represents clients primarily in personal injury cases, including motor vehicle, slip & fall, defective products, and co...
Jun 23, 2020•22 min•Season 1Ep. 4
Despite being immersed in a pandemic, there are plenty of ways to use this time to market your law firm. In this episode, Casey talks with Adam Rossen of the Rossen Law Firm talks about different marketing tactics they have been using while coping with the pandemic. Adam Rossen, an award-winning trial attorney, approaches criminal defense with one goal in mind – results. Mr. Rossen is an AV® Preeminent Rated“, “AVVO perfect 10.0 rated”, “Top 100 DUI Attorney.” The National Association of Disting...
Jun 16, 2020•30 min•Season 1Ep. 3
