What if you never had to pack and ship your subscription boxes again? How would that change your business… and your life? Ryan Culver of Lessgistics joined me for this episode to talk all things subscription box fulfillment center. Not only does Ryan have more than 20 years of experience in supply chain, he’s also a former health & wellness subscription box owner and the current owner of a charcuterie subscription box. He joined me to talk about how fulfillment centers can help subscription ...
Mar 06, 2024•42 min•Season 1Ep. 152
You’ve curated a beautiful subscription box. Your website is nearly ready. But there’s one decision holding you back from actually launching. And it’s all about shipping. Should you offer free shipping or charge for shipping? Of course, “free shipping” isn’t free. If you offer free shipping to your customers, you will adjust the prices of the items you sell to absorb those shipping costs and protect your profit margins. In this episode, I go deep on all things shipping. The truth is, there’s no ...
Feb 28, 2024•18 min
Is tech holding you back from launching your subscription box? There are so many decisions to make. One of the first is choosing the right platform for you and your business. There are hundreds to choose from. But not all of them are right for subscription box businesses. So many people get stuck here, overthinking and over-researching. Decision paralysis sets in and they fail to make any progress at all. But it doesn’t have to be that way - I’m here to help. In this episode, I break things down...
Feb 21, 2024•26 min•Season 1Ep. 151
Building an audience of people who are interested in your subscription box is crucial. You can’t have a successful launch - and a successful business - without an audience. But you don’t need a huge following with tens of thousands of followers if you have a small audience filled with the RIGHT people. I’ve built two multi-million dollar businesses and neither one has a huge number of followers. I don’t need hundreds of thousands of followers because the followers I do have are the right people ...
Feb 14, 2024•26 min
“Success isn’t always about greatness. It’s about consistency. Consistent hard work leads to success. Greatness will come.” - Dwayne Johnson One of the healthiest habits we can build into our businesses is consistency. Consistency trumps everything else. You don’t have to be the best, you just have to be consistent. I talk about consistency a LOT because it’s just that important. You can be an expert, you can be the best at what you do, but without consistency, you won’t succeed. Someone with le...
Feb 07, 2024•19 min•Season 1Ep. 150
Finding people who are interested in your subscription box and collecting them on a waitlist is one of the most important things you can do to have a successful launch. But you can’t just collect them. What you do with that list leading up to your launch is just as important. The more work you do between the waitlist and the launch, the higher your conversion rates will be! Inside Launch Your Box, I teach that there are 5 stages in a beginner Subscription Box Marketing Plan. Audience Building - ...
Jan 31, 2024•28 min•Season 1Ep. 149
Growing your subscription box business with paid traffic is great… Until it isn’t. One great way to choose a subscription box niche is to identify a gap in the market and fill it. An even better way is to identify a gap in a market you are passionate about. Launch Your Box member Bridget Young of Lunar Maven did both. And it paid off. She saw her subscription box grow from an initial launch of 15 subscribers to 200 subscribers in a little more than a year! The only problem was that growth was la...
Jan 24, 2024•41 min•Season 1Ep. 148
“Take that one next step.” - Megan Hoiosen Have you ever read an entire book in one day? Has a book ever given you exactly what you needed exactly when you needed it? When Megan Hoiosen of Sweet Tea Living got her hands on my book, One Box at a Time, she took the day off and read it straight through. And three weeks later, she had a sold-out launch of her brand-new subscription box. A former teacher, Megan turned her love for home decor and vintage into a brick-and-mortar shop in Idaho called Sw...
Jan 17, 2024•39 min•Season 1Ep. 147
Being an entrepreneur is hard. It takes a lot of physical, mental, and emotional energy to start a business. It takes even more energy to continue to grow a successful business. And it seems every day brings challenges, obstacles, and issues that threaten to deplete that energy. Energy we need to keep moving forward. In this episode, we’re talking about things in your business that threaten your energy. As a subscription box owner, you’re going to deal with cancellations. Every subscription box ...
Jan 10, 2024•21 min
An online marketplace that connects buyers with sellers with a HUGE reach and the potential to sell a lot of products without having to spend time or money building your own audience? Sounds almost too good to be true, doesn’t it? And for thousands of sellers on Jane.com it ended up being exactly that. The collapse of Jane.com highlights important lessons all small business owners need to learn. How did Jane.com work and why was it so attractive to so many sellers? To sell on Jane.com, small bus...
Jan 03, 2024•26 min•Season 1Ep. 146
Can you imagine bringing in over $1 Million in revenue in one year? What if I told you anyone can do it? Anyone who is willing to work hard, to never give up. Anyone who is willing to get up every day, hustle, and implement. In this episode, I’m joined by three members of my Elevate Mastermind. All three have wildly successful businesses. And all three hit $1 Million in revenue this year! All three are past guests on this podcast, so you might be familiar with their stories. Tamara Bennett, Trac...
Dec 27, 2023•50 min•Season 1Ep. 145
2023 has been a rollercoaster year for e-commerce businesses. Yes, there have been ups, but wow, have there ever been downs, too. And there were certainly times this year that left all of us scratching our heads and wondering, “What’s working now?” In this episode, I’m going to do my best to answer that question along with one of my biz besties, Susan Bradley of the E-Commerce Roadmap podcast. We each share the top 3 things working right now in e-Commerce. The best news? You can implement any on...
Dec 20, 2023•41 min•Season 1Ep. 144
Every month I do a LIVE unboxing video for my audience. It’s one of my favorite things to do and one of the best ways to engage with my audience, subscribers and non-subscribers. I teach members of Launch Your Box to do a LIVE unboxing every month as part of their marketing plan. It is SUCH a great way to connect with your subscribers and build community. It’s also an opportunity to create FOMO - showing potential subscribers what they’re missing out on and why they should join. In this episode,...
Dec 13, 2023•21 min
Have you launched your subscription box but found yourself struggling to grow? Launching your subscription box is a HUGE milestone. Celebrate that! The next HUGE milestone for so many of my members is reaching 100 subscribers. Some - those with large, engaged audiences - do this during their first launch. Most don’t. I didn’t. Growing your subscription box to 100 subscribers and beyond takes time. It’s important to give yourself grace and time to get there while still staying focused and holding...
Dec 06, 2023•21 min
“You can’t just put it out there and expect it to work.” - Pam Rogers This is a special episode. It’s a replay of our 50th episode! Thank you to all of you who’ve listened and shared - and special thanks for all your 5 Star Reviews! It means so much to me! I compiled the top ten episodes for the year and found something interesting. All ten of them had a common theme - audience building. Each of the top ten episodes - and so many others - shows us just how important audience building is. You can...
Nov 29, 2023•30 min
“When you listen to your mentor, things will work.” - Cathy Schwartz Collecting people, finding your hottest leads, building a foundation for your subscription box launch… It’s all part of the Waitlist Plan I teach inside Launch Your Box. And by following that Waitlist Plan, Cathy Schwartz of Decorator Crafts sold out the launch of her Luxury Loops subscription box in only 24 hours. Cathy’s subscription box journey started when she learned to make wreaths and work with ribbon as a way to deal wi...
Nov 22, 2023•40 min•Season 1Ep. 143
If you’re a small business owner, you are probably experiencing some degree of overwhelm in your business or personal life. Probably both. Because when you’re a small business owner, business and personal overlap and intertwine. A lot. Overwhelm can become a major obstacle to success. It can affect your business growth and your personal growth. Personal overwhelm affects your business and business overwhelm affects your personal life. How many times have you been impatient or snippy or overreact...
Nov 15, 2023•31 min•Season 1Ep. 142
Have you gotten stuck trying to decide what to include in your subscription box? You want to give your subscribers everything they could possibly want - but you know it’s not possible to do that and stay profitable. It is so easy for new subscription box owners to overthink everything and end up overwhelmed. One subscription box owner decided to keep things simple - really simple - and now has more than 500 monthly subscribers! Meet Launch Your Box member Emily Vincent of The Polka Dot Poodle. E...
Nov 08, 2023•26 min•Season 1Ep. 141
You spend time writing engaging, value-packed emails to send to your list. Emails that - when people read them - help you connect with your audience and generate sales are incredibly valuable to your subscription box business. But are your emails ending up in spam folders? How and why does this happen and how can you keep it from happening? One way to maintain a healthy email list is by scrubbing it. Email list scrubbing is the process of regularly cleaning your email list - removing inactive, i...
Nov 01, 2023•22 min•Season 1Ep. 140
“Sarah was my missing piece.” - Tabitha Yount Do you have a degree in being an entrepreneur? Neither do I! There is SO MUCH to learn when it comes to starting and running your own online business and starting, launching, and growing a subscription box business. Tabitha of Elegant Homes & Interiors discovered she was missing a piece when it came to making her subscription box a success. That piece turned out to be me! Tabitha started her professional life as a nurse. She started her marriage ...
Oct 25, 2023•37 min•Season 1Ep. 139
Have you ever thought about starting a digital subscription? Can you imagine what $10,000 in monthly passive income could do for your business? One subscription box owner has done just that with her Template Club. I’m interviewing one of my biz besties on this episode. I’m so excited to have Tamara back on the podcast to share another way she has brought a LOT of revenue into her business by staying focused on serving her customers where they are. Tamara has a very successful home decor business...
Oct 18, 2023•26 min•Season 1Ep. 138
Ready or not, the 4th quarter is here. It’s time to sell! The 4th quarter is crucial for any small business. It can make or break your year and generate the momentum you need going into the next year. The 4th quarter matters. I’ve been through nine 4th quarters in my business and I’ve learned a LOT along the way. In this episode, we’re talking about four areas you need to focus on during this important time of the year in order to maximize your revenue before year-end. Building Your Q4 Sales Str...
Oct 11, 2023•23 min•Season 1Ep. 137
“Is it better to have a monthly or quarterly subscription box?” This question comes up a lot inside Launch Your Box and on the How to Start a Subscription Box public Facebook page. The truth is, there is no one answer to this question. No right or wrong when it comes to choosing a monthly or quarterly box. There’s only the answer that’s right for you. Your answer to whether a monthly or quarterly box is right for you and your business depends on your goals for your business and what is most impo...
Oct 04, 2023•15 min•Season 1Ep. 136
Generating excitement and creating FOMO are great ways to market your offer. Spending three months hyping up a new offer led to this subscription box owner’s dream of selling her own pillow designs coming true. And… It resulted in selling 750 pillow subscriptions in only five days. The best part? She doesn’t have to pack or ship a thing. I’m so excited to welcome Stacey Collins to the podcast again as my first-ever three-time guest! Stacey is also a member of Launch Your Box, Scale Your Box, and...
Sep 27, 2023•33 min•Season 1Ep. 135
“Don’t give up. Just keep moving forward.” - Alexia Haubert After making it to the top 1% of all Etsy sellers in the wedding category - the top 1%! - Lexie was on top of her game. Then came a global pandemic that shut down the wedding industry and Lexie’s business. Lexie had to pivot and struggled to grow her business for a long time before recently reaching a big milestone. In this episode, Lexie’s story will inspire you to keep going as you work toward your business goals. When the wedding ind...
Sep 20, 2023•27 min•Season 1Ep. 134
I have a t-shirt subscription. Actually, I have two successful (and very profitable) t-shirt subscriptions: my T-Shirt Club and Tees 4 Teachers. And I’m not the only one growing thriving t-shirt subscriptions. LOTS of members of Launch Your Box are finding huge success with their own t-shirt subscriptions. With all this t-shirt subscription talk, you might be wondering if starting a t-shirt subscription is right for you. In this episode, I’m sharing six reasons why you should consider starting a...
Sep 13, 2023•14 min•Season 1Ep. 133
Have you thought about taking your subscription box business from a side hustle to a full-time gig? It’s absolutely possible. I did it and so have many members of Launch Your Box. But… Before you quit your full-time job or make any major changes to your business, you need to ask - and answer - some questions. And you need to get really comfortable with your financial details, business and personal. Take your time and get real about what your goals are. Are you currently working 40/50/60 hours a ...
Sep 06, 2023•27 min
You’ve launched your subscription box. Since that time, you’ve grown alongside your subscription box business. You’ve developed systems and processes and have built a firm foundation on which your business can continue to grow. But now you want to do more than just continue to grow slowly - now you want to scale your subscription box business. In this episode, I’m sharing 5 things you need to do to take your subscription box business to the next level - to scale your box. Develop a multi-channel...
Aug 30, 2023•20 min
Have you been struggling with your business this year? Maybe you’re not reaching your revenue goals or you haven’t launched that new idea, product, or subscription box yet. Many times, our businesses need one little tweak - a change in process, strategy, or just mindset - to change everything. In this episode, I’m sharing 10 truth bombs that will have you looking at your business differently. Take the time to sit with and think about each of these to see how they might apply to you and your busi...
Aug 23, 2023•27 min•Season 1Ep. 132
Are your subscriber numbers dwindling? Do you need to do something to keep your numbers up but don’t have the capacity to do a full-blown launch? I found myself in this exact situation. My subscriber numbers for my “baby” subscription, Tees 4 Teachers, had been decreasing since the beginning of the year. I knew I needed to do something, but when I looked at my year, this is what I saw: April - Monogram Box Launch May - SubSummit June - Big Coaching Week Launch for Launch Your Box August - Launch...
Aug 16, 2023•24 min•Season 1Ep. 131
