You have the subscription box idea, now it’s time to build the audience who will actually subscribe to your box. Building an audience from the ground up can seem a little overwhelming. This week I’m speaking with Tiffany LeBaron Ray, founder of the Good Habit Box Co. with her good habits and practices she used to build her subscription audience from 6 at launch to 70 in a short amount of time! When Tiffany decided to start the Good Habit Box, she was already having success with her other Etsy br...
Apr 21, 2021•25 min•Season 1Ep. 14
I love the whole community of Launch Your Box for many reasons, but one of the things that makes it so special is how unique some of the subscription boxes can be. This week I’m speaking with Nicole Jenney, founder of the GPig Box, a subscription box for guinea pigs and their owners. Her story on how she came to create a box for Guinea Pigs is so fun and such a great example of how the opportunity to create a box to fill a need can really be found anywhere. — Find Your Passion and Build the Audi...
Apr 14, 2021•26 min•Season 1Ep. 13
Hey everybody! This week I’m going over a question that gets asked every time people start to think about launching their own subscription box: how do I compete against the big box companies? I asked myself this same question when I started my box and thinking through it is what pushed me to finally start my box. Let’s dive in! — Quality over Quantity — Comparing yourself to a big box company is like staring into a black hole. They have the money and the people to handle thousands of orders from...
Apr 08, 2021•24 min•Season 1Ep. 12
Coaching week just ended and I’m not trying to brag, but I think it went fantastic! For those of you who weren’t able to take part, we did so many interviews with current and former students that really showed how many different ways you can go about doing a subscription box and become successful. For this week’s podcast, I wanted to share with everyone one of my favorite interviews with one of my Launch Your Box members, Tracy from Miss Tracy Creates, whose box is a perfect example of finding “...
Mar 31, 2021•43 min•Season 1Ep. 11
This week I’m joined by Stacey Collins, owner of Wilshire Collections and founder of the Décor at your Door Seasonal Subscription box to talk about what release schedule works best for your box? Deciding how many boxes and how frequently you want to release them not only can help you manage your growth but can also fit into the VIP experience you want to create with your members. — What Subscription Fits Your Box Idea? — While we mostly talk about starting off on a monthly subscription schedule,...
Mar 24, 2021•20 min•Season 1Ep. 10
Does the idea of pressing the button to go Live on social media make you sick to your stomach? Does the thought of being an influencer for your own business sound confusing and strange? This week’s podcast is all about how to overcome those feelings and use Live sessions to grow your subscription base. People Need to Know You to Trust You Social media allows us to reach people in a way never thought of before, and especially in the last year it’s become more and more important to people to be a ...
Mar 17, 2021•22 min•Season 1Ep. 9
Build your audience and they will come… My guest this week is my friend Brooke Riley from the Re-Fabbed Boutique to talk about how building a solid online presence can give your subscription box the momentum it needs to keep having success month after month. Brooke started Re-Fabbed Boutique from a blog she’s been running for six years now and has turned it into a place where her community could find more of the style items she showcased on her blog. She first had the idea of her subscription bo...
Mar 15, 2021•18 min•Season 1Ep. 8
Have you been wondering when the best time is to finally start your subscription box? This week I’m joined by Molly Young, founder of the Blue Lotus Intentions box to talk about how she followed her heart and launched as soon as it was possible. When working up to launching your box, you need to have the essentials down. You can’t launch without having an idea, curated items for your box, and most of all, subscribers to send your box to. But after that, when is the right time to launch? You migh...
Mar 10, 2021•20 min•Season 1Ep. 7
You have an idea for a subscription box, you have the items that are going in it, but what is the box going to look like? When your members get your box in the mail, how the box looks is going to make just as much as an impression as the items you’ve curated inside of it. Your box is your message carried across the country, almost like a travelling billboard. Let’s explore a few ways you can make the most impression with your box right out the gate. Custom Decorated Box vs Basic Box (with a twis...
Mar 08, 2021•24 min•Season 1Ep. 6
This week I’m joined by Damon Oates, founder of Deco Exchange and the Maker’s University to help us answer a very important question: where do we find subscribers for our box, and how do we make sure they’re the perfect fit? So you have a great idea for a box. Your head is swimming with all the possibilities you could dream up for your members, and then it hits you: who will be subscribing to your box? If you haven’t given it a lot of thought, you might fall into a common trap that Damon says pe...
Mar 03, 2021•28 min•Season 1Ep. 5
Today I’m joined by my friend Kasey Hope with P’zazz Art Studio. Kasey started with Whatever Letter Lettering membership, where she taught courses on how to hand letter, but had the idea to upgrade that service with a subscription box. In her box, she sends art supplies, traceable hand lettering, and different materials that can be used with her membership. We spoke about what got her started, what she learned from her first launch and how her box has grown since she started. Her box took her me...
Mar 01, 2021•20 min•Season 1Ep. 4
On today’s podcast I’m joined by my friend and Launch Your Box member Anne Stuccio, creator of the Brighter Life for Dentists subscription box! We had a great conversation about what inspired her to start a box with zero e-commerce experience, and how her experience relates to some of the things we’ve discussed in our previous podcasts. Riches in the Niches Anne has been a practicing dentist for the last 20 years. In that time, she’s noticed that in her community of women dentists, after a certa...
Feb 24, 2021•27 min•Season 1Ep. 3
Why should I start a subscription box? This might be a question that you’ve been asking yourself and today I’m going to give you a few reasons why you should! On the last episode, I talked about my journey to starting my subscription box, which was mainly for two reasons. Number one, I wanted to create a VIP experience for my regular customers and number two, I wanted to create financial stability in this roller-coaster world we call the e-commerce industry. Those were my reasons, but what about...
Feb 24, 2021•19 min•Season 1Ep. 2
Launch Your Box Podcast Episode 1 Show Notes Welcome to the first episode of the Launch Your Box Podcast! My name is Sarah Williams, founder of the Framed Monogram Box and new host of this podcast! I’m so excited to start sharing some of the things I’ve learned over the years and to help you learn some tips, tricks and strategies to help you get started on your own subscription box! “The process doesn’t always start with a grand scale.” All entrepreneurs have different stories of how they began ...
Feb 24, 2021•19 min•Season 1Ep. 1
5 years ago I had a dream to start a Subscription Box service full of goodies for women to treat themselves and nurture the importance of self care. It took me a full 18 months to make it happen! I was paralyzed by ‘all the things’ I had to figure out with no one to turn to for guidance. That is why I created Launch Your Box! Maybe you need some direction on how to begin, or you are ready to grow your subscriber base. Either way, it all starts with an idea that can turn into a constant reoccurri...
Feb 09, 2021•3 min
