If you want a strong Q4, your work starts now. Too many subscription box owners treat the 4th quarter like it starts in November. But if you want October sales to be strong – and if you want to ride that momentum straight through the holiday season – your prep needs to start in late summer. In this episode of The Launch Your Box Podcast, I’m walking you through four things you can do right now to set yourself up for your best Q4 yet. Whether you’re running a subscription box, selling one-time pr...
Aug 13, 2025•25 min•Season 2Ep. 212
Think Facebook ads are too expensive, too complicated, or too risky? You’re not alone. I thought the same thing for a long time. But 18 months ago, I made a decision: I was going to learn how to run ads myself. No more guessing, no more outsourcing without understanding. Just simple strategies I could test, tweak, and teach. In this week’s Friday Fuel episode, I’m sharing the three types of ads every subscription box owner should be running. Yes, even if you’re brand new . You don’t need a big b...
Aug 08, 2025•12 min•Season 2Ep. 211
I’m excited to bring you this interview with my good friend Cindy Manly of Art Shattered. Cindy has a successful membership with over 1200 members and has been selling one-time art supply kits for the past few years. If you’ve been selling one-time boxes and are wondering if a subscription is for you, you’re going to want to hear Cindy’s story! Cindy is an artist who specializes in glass and resin art. She makes beautiful, unique pieces of 3-D art that her followers LOVE. She also teaches her fo...
Aug 06, 2025•39 min
Should your subscription box be available all the time or only during specific launch windows? It’s one of the most common questions I get inside Launch Your Box. But here’s the truth… It’s not about whether your cart is open or closed. It’s about whether you’re giving people a reason to subscribe right now. In this week’s Friday Fuel episode of The Launch Your Box Podcast, I’m breaking down the difference between open cart and closed cart subscription models, the pros and cons of each, and what...
Aug 01, 2025•13 min•Season 2Ep. 210
“Don’t give up. Just keep moving forward.” - Alexia Haubert After making it to the top 1% of all Etsy sellers in the wedding category - the top 1%! - Lexie was on top of her game. Then came a global pandemic that shut down the wedding industry and Lexie’s business. Lexie had to pivot and struggled to grow her business for a long time before recently reaching a big milestone. In this episode, Lexie’s story will inspire you to keep going as you work toward your business goals. When the wedding ind...
Jul 30, 2025•27 min
If your subscription box planning feels chaotic, rushed, or downright stressful, this episode is for you. I know what it’s like to be stuck in a cycle of packing this month’s box while still scrambling to figure out what’s going in next month’s. But it doesn’t have to be that way. In this Friday Fuel episode of The Launch Your Box Podcast, I’m sharing how I went from winging it to planning six months of boxes in just one hour. And how you can do it too. You’ll hear the story behind my 6 in 60 Wo...
Jul 25, 2025•11 min•Season 2Ep. 209
Have you ever felt stuck trying to get seen? Whether you’re just starting to build your audience so you can launch your subscription box or you’re deep into scaling your business, this episode is for you. I sat down with Brooke Riley of Re-Fabbed with Brooke Riley and Re-Fabbed Boutique. She shared how she built two successful businesses and a thriving community by showing up authentically, consistently, and imperfectly. Brooke started her business 10 years ago with a DIY blog and built a Facebo...
Jul 23, 2025•46 min•Season 2Ep. 208
You picked a date to launch your subscription box. You told your audience. But are you actually ready to launch? Here’s the hard truth: a launch date without a plan is just a number on the calendar. And hope is not a marketing strategy. In this episode of Friday Fuel, I break down the biggest mistakes subscription box owners make when it comes to launching and what you need to do instead. Because a successful launch is about so much more than just the day your cart opens. It’s about everything y...
Jul 18, 2025•11 min•Season 2Ep. 207
One hundred months of subscription boxes. It feels almost unreal to say that out loud. That I’ve curated 100 different subscription boxes over the past 8 ½ years. And yet… here we are. When I look back at where it started, I can still picture myself stressing over every tiny detail of that very first box. My “Lilly Pulitzer-inspired” box, packed in a plain brown craft box I stamped by hand. During the early days of my subscription box, more always felt better, so I just kept adding things, forge...
Jul 16, 2025•28 min•Season 2Ep. 206
Feeling stuck in your subscription box business, even though you’re doing all the things? This episode is your wake-up call—and your pep talk. Sarah breaks down why your lack of growth likely isn’t about your product or your effort… it’s about visibility . Most box owners aren’t failing—they’re just not being seen by enough of the right people. She’ll walk you through the math behind your conversion rate, share a powerful example from a Launch Your Box member, and give you 5 clear steps to get o...
Jul 11, 2025•10 min•Season 2Ep. 205
“Start with what you have and build up to what you want.” Welcome to my first on-location podcast episode! Launch Your Box member Rachel Duguay joined me live onstage at SubSummit, the first and only conference exclusively for the subscription box industry. Rachel and I met at last year’s SubSummit and she quickly became a member of Launch Your Box. At that time, Rachel and her husband’s business, MicroPuzzles, sold miniature puzzles as one-time purchases. In business since 2018, MicroPuzzles to...
Jul 09, 2025•22 min
When was the last time you really looked at your numbers? I’m not talking about follower count or how many likes your last reel got. I mean the real numbers in your business. The ones that actually tell you if your subscription box is healthy, sustainable, and built to grow. If the idea of diving into your numbers makes you want to run and hide, this episode is for you! Because today, I’m walking you through the five most important metrics every subscription box owner needs to track. I’ll break ...
Jul 04, 2025•12 min•Season 2Ep. 204
For 18 months, I posted regularly on YouTube. Livestreams every Monday. Audio-only versions of The Launch Your Box Podcast . A few Shorts every week. I saw some slow, steady growth, but it wasn’t what I’d hoped for. Then I attended a conference this past February, and I kept hearing the same thing over and over again: “YouTube changed everything for my business.” But the thing was, it hadn’t changed everything for my business. It hadn’t really changed much of anything at that point. That’s when ...
Jul 02, 2025•23 min•Season 2Ep. 203
Are you telling yourself you're "just not consistent"? That your schedule is the problem? That if life would just calm down for a minute, you’d finally make progress in your business? I’m calling you out (with love)in this week’s Friday Fuel episode of The Launch Your Box Podcast. Because I’ve been there, too. And what I’m sharing in this 10-minute mindset reset might be exactly what you need to break through. It all started with a stat I heard at a conference. Only 1.9% of women-owned businesse...
Jun 27, 2025•11 min•Season 2Ep. 202
One of the most important aspects of our subscription box is the products we put inside it. Whether you’re brand new to business or an experienced subscription box owner, finding the right products at the right prices can be challenging. Where do you start? What about when you begin to grow? How do you buy in bulk? Before you start shopping, you will need your sales tax permit and resellers certificate. File for your sales tax permit first and then you’ll be able to get your resellers certificat...
Jun 25, 2025•30 min
In this Friday Fuel episode of The Launch Your Box Podcast, I’m sharing how I sold my first subscription boxes to local customers. And how setting up my tech from the beginning made it easier to grow later. If you’re just getting started, this simple approach will help you build momentum without feeling overwhelmed. Starting local gives you faster feedback, lower risk, and fewer moving parts. But you still need a strong foundation. Even with just a few subscribers, a professional setup builds tr...
Jun 20, 2025•11 min•Season 2Ep. 201
Two. Hundred. Episodes. Can you believe it? When I started the Launch Your Box Podcast , I had no idea just how many stories we’d tell, how many breakthroughs we’d celebrate, or how many times I’d get teary recording solo episodes in my office. This week, we’re throwing a little podcast party to celebrate. And, of course, you’re invited. For this special 200th episode, I sat down with five of my biz besties – women I’ve been walking alongside in life and business for more than seven years. These...
Jun 18, 2025•1 hr•Season 2Ep. 200
Do you think your subscription box has to be stuffed to feel valuable? Let’s shift that mindset. In this Friday Fuel episode, I’m giving you a reality check and a smarter way to think about value. You’ll learn three simple ways to increase the perceived value of your subscription box without adding more products (or more cost). These tips came straight from recent member box openings inside Launch Your Box. And they’re the kind of small shifts that lead to BIG results. Here’s what you’ll take aw...
Jun 13, 2025•11 min•Season 2Ep. 199
In this episode of the Launch Your Box Podcast , I’m walking you through the 7-step roadmap to turn your product-based business into a subscription in 90 days or less. These are the same steps I used when I launched my first subscription. And the same steps I teach inside Launch Your Box . Step 1: Simplify Your Subscription Box Tech You need: A way to sell online A way to collect recurring payments That’s it. Step 2: Choose What Goes in Your Subscription Box Start with what your customers alread...
Jun 11, 2025•27 min•Season 2Ep. 198
Hitting 100 subscribers can feel like a huge milestone. And that’s because it is. It’s a sign of momentum, confidence, and real growth. In this Friday Fuel episode, I’m breaking down the 4 things that helped me – and so many Launch Your Box members – reach that 100-subscriber mark faster. If you’re stuck in the 20 to 30 subscriber zone and not sure what to focus on next, this episode is for you. These four areas are simple, powerful, and completely within your control. Here’s what you’ll take aw...
Jun 06, 2025•12 min•Season 2Ep. 197
If you’ve ever found yourself dreading the “J months” of January, June, and July, you’re not alone. A lot of subscription box owners and product-based business owners see these as slow, even sluggish seasons. But what if that mindset is the very thing holding you back? In this episode of the Launch Your Box podcast, I’m sharing a mindset reset, practical list-building strategies, and five real sales ideas to help you beat the summer slump and build serious momentum heading into fall. Because her...
Jun 04, 2025•29 min•Season 2Ep. 196
Have a million subscription box ideas, but no idea which one to launch? You’re not alone. So many aspiring subscription box owners get stuck right here. Spinning in indecision. Afraid to choose the “wrong” idea. And waiting for clarity that never comes. In this Friday Fuel episode of the Launch Your Box Podcast, I’m sharing a simple framework to help you move from overthinking to deciding. Because the truth is, clarity doesn’t come from thinking harder. It comes from taking action. If you’ve bee...
May 30, 2025•10 min•Season 2Ep. 195
“It takes money to grow.” - Sarah Williams Is it time to raise your prices? After all, costs are up on absolutely everything. Your costs are up - on products, packaging, shipping, and more. Your costs going up means your profit margins are going down. If you don’t raise your prices, you’ll keep chipping away at your profit margin - and your business won’t be sustainable long term. It takes money to grow your business. A lower profit margin means less money to invest back into your business which...
May 28, 2025•31 min
Are you worried you’ll launch your subscription box and no one will subscribe? You’re not alone. This fear shows up for nearly every subscription box owner at some point, especially in the early days. In this Friday Fuel episode of the Launch Your Box Podcast, I’m sharing a mindset shift and some simple, strategic steps to help you move forward with clarity. Even if you’re starting from zero. If fear or self-doubt has you feeling stuck, this is the pep talk you need. Instead of worrying about la...
May 23, 2025•9 min•Season 2Ep. 194
Your subscription box business isn’t growing like you want it to. You’re not gaining subscribers at the rate you’d planned for and hoped for and you’re not sure what to do. If you start looking around for advice, you’re likely to find people telling you the answer to your problem is Facebook Ads. I have a different opinion. Facebook Ads will NOT grow your subscription box for you. Yep, I said it. I know this might be an unpopular opinion, but it’s one I feel very strongly about. Let’s dig in and...
May 21, 2025•19 min
Are you posting videos to YouTube but not seeing much traction? You’re not alone—and you’re not doing anything wrong. But a few small shifts could make a big difference. In this Friday Fuel episode, I’m breaking down four simple, strategic ways subscription box owners can grow their audience on YouTube —without expensive equipment, complicated editing, or hoping a video goes viral. Whether you're just getting started or trying to revive a slow-growing channel, these tips will help you show up wi...
May 16, 2025•11 min•Season 2Ep. 193
Most subscription box owners are focused on growing their subscriber count. And while getting new customers is exciting, it’s not where sustainable growth comes from. If you want to build a thriving, profitable subscription business, there’s one strategy you can’t afford to ignore: retention. In this episode, I’m breaking down the difference between chasing subscribers and keeping them — and why keeping them can make a bigger impact on your bottom line. From curating a subscriber experience that...
May 14, 2025•32 min•Season 2Ep. 192
Starting your subscription box? Or maybe you’ve already launched—and now you’re realizing there’s a lot more to it than you expected? You’re not alone. In this quick, 10-minute Friday Fuel episode, I’m sharing five lessons I wish I could go back and tell myself before launching my own subscription box. These are the things that catch new box owners off guard—and if you know them early, they’ll save you stress, money, and momentum down the road. This episode isn’t about perfection. It’s about bei...
May 09, 2025•12 min•Season 2Ep. 191
Struggling to grow your subscription box on Instagram? You’re not alone. In this episode of the Launch Your Box Podcast, I’m joined by Instagram strategist Michelle Gifford to break down exactly how to grow on Instagram right now —even if you're starting from scratch or feeling stuck. I first connected with Michelle after seeing my friend Heidi’s Instagram take off. When I asked what changed, Heidi said, “Just do what Michelle says.” So I invited her on the podcast to share her expertise with us...
May 07, 2025•38 min•Season 2Ep. 190
Welcome to Friday Fuel —a brand-new mini-episode series designed to give you quick, actionable insights to move your subscription box business forward. These episodes are short, sharp, and packed with practical takeaways—all in under 10 minutes. In this very first Friday Fuel, I’m breaking down five common website mistakes I see subscription box owners and online product sellers make over and over again. Mistakes that might be costing you sales right now. Whether your website is brand new or sev...
May 02, 2025•13 min•Season 2Ep. 189
