Launch Your Blog Biz - podcast cover

Launch Your Blog Biz

Lauren McManuscourses.createandgo.com
Have you ever thought of quitting your full-time job to create a life of freedom -- through blogging? Welcome to the Launch Your Blog Biz podcast, where your host, Lauren McManus, shares her story about quitting her 9-5 job as a tax accountant to transition into life as a full-time blogger. She and her business partner, Alex Nerney started with a small health and wellness blog that they grew into two blogs and a 7-figure online business — in just two years. In this podcast, Lauren takes a deeper dive into the world of blogging to discuss her best tips and strategies for starting a blog, building an audience, and earning a full-time income online. You can also learn more at Createandgo.com.
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Episodes

Selling on Marketplace Platforms

In this episode, I'm sharing some brand NEW content -- straight from our updates on our Six-Figure Course Creator course that I'm working on right now. It's all about the pros and cons of selling products on marketplace platforms like Etsy, Amazon, Skillshare, Udemy, etc. We're big proponents of selling your products on your own platforms like Teachable , Clickfunnels , Kajabi , etc. But you can make really great money selling on marketplace platforms too. It's just really important to have the ...

Nov 30, 202330 min

Changes in the SEO Landscape: AI, EEAT, and More

We have something exciting to share with you today - our first ever VIDEO podcast! You can watch the video on YouTube here. As many of y'all know, we've been spending the last couple of months updating our blogging courses - from scratch. These updates feature us fully on camera for the first time. In honor of these content upgrades, I think it's only fitting that we finally record one of our podcast episodes on video too! As I was thinking about these updates, I thought it would be great to get...

Oct 19, 202337 min

Transforming Motivation Into Discipline

Today’s topic is actually one that was requested by Greg. In the last episode, I mentioned at the end that if anyone had any topic suggestions that they wanted to share, please do so. You can comment below on this episode page and share your thoughts or suggestions! At first, I wasn’t sure about this topic of motivation over discipline. My brain immediately went to “avoiding procrastination” and I think that’s a very high-level and over-discussed topic. We all know to procrastinate less and put ...

Oct 05, 202316 minEp. 34

Business Sustainability in an AI-Get-Rich-Quick World

Finding some stability in your online business can be really tough in a get-rich-quick-ai-enhanced world. It seems like there are 5 billion side hustles out there and every 5 minutes, you're getting an ad or a post from someone making $5,000 doing something online. But what does this mean for business sustainability? A lot of these side hustles and platforms provide income and traffic that come in waves. But what happens when the wave crashes? Sure, you can pivot to the next hustle. Been there, ...

Sep 21, 202318 minEp. 33

Know Your Role in Your Business

Understanding your strengths and weaknesses and what you bring to the table in your business is so important. Identifying the characteristics in your personality that make you really great at a particular task and also what makes you not so great at other tasks can help you remove blockers to your growth. Sometimes and for some people, this can be really easy. But in some cases, people have huge blind spots when it comes to the areas they are lacking in. This isn't about pigeonholing yourself or...

Sep 07, 202320 minEp. 32

New Owner, New Projects, and Juggling Acts

Since Noah bought out half of Create and Go, we have been super hard at work on new content - YouTube, podcast, and course updates. It's all very exciting but not always easy. Noah has definitely felt a huge responsibility stepping into an already-established business and learning where he fits in as a new owner. We've been cutting costs and taking on the responsibility for almost all of the work again as we begin to rebuild our foundation from the ground up. I'm talking about everything except ...

Aug 24, 202333 minEp. 31

Inspiration to Ghost Town: We’re Back But What Happened?

We are [FINALLYYYYY] back with another episode of the podcast – after a 1 year and 4-month hiatus. Wow! This hiatus wasn’t necessarily planned, although, at some point, there was a conscious decision to drop the podcast from our priorities. I never recorded anything to let y’all know that we were going to stop recording episodes. Actually, I did record an episode and then I deleted it. I’ll explain more about why in this return episode. But it saddens me to know that we went from being a really ...

Aug 10, 202315 minEp. 30

Ads, Redesigns, and Rebrands

029. Hey, y’all! This episode is a little different from my usually-at-least-somewhat-planned-out content. Sometimes I actually script out entire episodes because I have a lot to say on the topic and I want to make sure I say it right or say everything I want to say. But this time, it’s the opposite. I had 3 words written down in my notes before I hit the record button: Ads, Redesigns, and Rebrands. The truth is that I’ve been super bogged down by a lot of difficult things going on in my persona...

Mar 22, 202219 minEp. 29

Selling Our First Website

028. I have some exciting news to share today: I sold a website! Well, okay–Alex and I sold our first website together. (Technically it’s our second website, but we don’t count our first failed website for obvious reasons.) If you’ve been following us at Create and Go for very long, or if you’ve taken any of our courses, then you’ve definitely heard us mention the blog we’re talking about today– Avocadu , our health and wellness blog. It’s crazy to think about how a health + wellness website I s...

Mar 08, 202219 minEp. 28

Imposter Syndrome + How to Overcome It

027. If you’ve ever found yourself hesitating at the starting line… Or suddenly feeling unqualified to present your content… Or deciding you just need to do x, y, and z, and then you’ll get started… You’re probably struggling with imposter syndrome. Almost all of us experience imposter syndrome at some point or another, whether you want to give it that label or not. It’s that little voice in your head that says, “Can I really do this thing? Am I really qualified? Will anyone actually like this?”...

Feb 22, 202217 minEp. 27

Understanding Pinterest Traffic in 2022 (with Kate Ahl)

026. Ok, y’all–it’s time to talk about the big, red elephant in the room: Pinterest. The platform we all love to hate. All the changes to the algorithm, video pins, idea pins, pins without links…it’s all so frustrating and enough to make you think about dropping Pinterest altogether. Most content creators (including us), have been negatively impacted by Pinterest’s many changes–especially over the last year. And it has left us all wondering… Whyyyyyyy!!!?? Is Pinterest even worth it anymore? To ...

Feb 08, 202230 minEp. 26

From Lawyer to 7-Figure Biz + Legal Issues Blog (with Amira Irfan)

025. Making money from a new blog can take quite some time. It took us months before we finally turned a profit on our health and wellness blog, and y’all already know about how our first blog failed miserably. But just because it can take a while to start making money blogging, doesn’t mean it has to. Our student, Amira Irfan–business lawyer, blogger, and coach at ASelfGuru.com, is the exception. Amira made $1,000 from her blog in her very first MONTH. She made her first $10,000 in 4 months, an...

Jan 25, 202222 minEp. 25

Get Out of Your Comfort Zone This Year

024. Happy New Year, y’all, and welcome to 2022! It’s that time of year again… Lots of people are making resolutions, setting goals, and planning for the brand new year ahead. So today, I’m taking a deep dive into the place where growth happens: Outside of your comfort zone. Getting out of my comfort zone is something I’ve always struggled with, both personally and professionally. The pandemic definitely hasn’t helped matters for me, and I’ve been finding it more difficult than usual to put myse...

Jan 11, 202218 minEp. 24

Our Year Wrapped: 2021 + What’s Next

023. Well, y’all, we finally made it to the end of 2021! And what a year it was… Everyone said 2020 was really rough, and it was in some ways. But financially speaking, it was a great year for us. So, naturally, we went into 2021 expecting more great things. And we definitely created some awesome things: our podcast and new SEO course . But we’ve also hit a few speed bumps this year. Overall, it was a year filled with a lot of change and a whole lot of learning and adjusting. There were a lot of...

Dec 28, 202121 minEp. 23

From $206k in Student Loans to Super Successful Entrepreneur (with Natalie Bacon)

022. Do you ever wonder about the sustainability of a business like this? The evolution and growth that you need to make this work in the long-term? I certainly wonder about it pretty often… If you do too, you’ll want to stick around for a minute today. Many of you that have followed us for a while are familiar with Natalie Bacon’s story: $206,000 in student loan debt to very successful blog (500k+/year). She’s another classic case of someone that started a blog with a few ideas and then found a...

Dec 14, 202141 minEp. 22

Introvert turned business coach earning $10k/month (with Mia Brox)

021. The beauty of running an online business is that you can do so in the comfort of your own home. In your pajamas, yoga pants, whatever your jam is... You can create your own schedule and really just do you every day. If that sounds like an introvert paradise to you, you’re not alone! For introvert Mia Brox of She Dreams All Day blog, blogging seemed like the perfect way to express her creative side and make some extra income, while staying out of the limelight. She even launched her blog in ...

Nov 30, 202122 minEp. 21

$238,000 of Debt to a $20k/Month Profitable Blog (with Debbie Gartner)

020. Earning six figures is a pretty big motivator, but you know what’s even more compelling? Needing to pay off six figures worth of debt... That’s exactly what Debbie Gartner of The Flooring Girl blog was facing back in 2016, when she lost her flooring company, and suddenly found herself staring down the barrel of impending financial doom. Debbie actually started her first blog to help her get local clients to her physical business. She was a flooring consultant that helped people, mostly wome...

Nov 16, 202132 minEp. 20

3 Biggest SEO Mistakes We Made + 3 Tips for You (with Noah Riggs)

019. We’ve probably said this a thousand times now, but we made some big mistakes with SEO when we first started Create and Go that still haunt us to this day. In our last episode , we talked about our dark history with SEO, and how Noah and Alex managed to dig us out of the hole we accidentally made for ourselves. Y’all, I can’t tell you how much it hurts me to think of all the time, effort, energy, and money we could have saved (and how much more successful we could be even today) if we hadn’t...

Nov 02, 202121 minEp. 19

Do you need an SEO strategy for your blog? (with Noah Riggs)

018. You know what they say… Ignorance is bliss. We made a lot of SEO mistakes when we started Create and Go. But for a while, we were blissfully unaware of those mistakes. For a long time, we didn’t even care about SEO. Pinterest and YouTube traffic were enough for us. But when we did start caring… yikes, that was a tough road to go down. It became apparent pretty quickly that some things were just wrong. And it took us a full year to really figure them out and get on the right path again. We o...

Oct 19, 202129 min

Theory vs. Practice: How to Do and Achieve More

017. When you’re thinking about starting a new blog--or a new business, diet, lifestyle change, or a new anything, really--it’s pretty easy to get started. Most people love starting new things--I know I do. You get the instant dopamine hit of learning all the new information: taking a new course, discovering a new podcast, finding a new YouTube channel… It makes us feel motivated and excited for a change or a new start. We envision the results and where our lives might be in this new and differe...

Oct 05, 202129 minEp. 17

Running a Blog Biz with Your Ex

016. It’s finally time for us to tell the other side of our story. Many of you know from following us -- or from creeping on old photos of us on Instagram (you know who you are) -- that Alex and I used to date. It was amazing, because blogging can feel pretty isolating at times. Your family and friends probably don’t understand what you’re doing, or what you’re going through, and they might be skeptical or downright unsupportive of your new business venture. Having a business partner, whether it...

Sep 21, 202138 minEp. 16

Too Busy? When It's Time to Get Help

015. When it comes to running and managing my business, I’m the first person to admit that I would prefer to do everything myself, at all times. Not that I want to do all that work, I’m just very particular about how I want things done. But there just aren’t enough hours in my day, and I don’t want to spend all of my hours on my computer. If you want to run a successful online business, at some point, you’re going to need to hire help. But how do you know when you’ve reached that point? In this ...

Sep 07, 202126 minEp. 15

Make Money Blogging Pt 3. Selling Your Own Products and Services

014. Welcome to the third and final episode of our 3-part series on how to make money blogging! In our last episode, I shared the first half of how we make most of our income: affiliate marketing. Give it a listen , if you haven’t already, because that was the very first and very important step that we took to start selling products.. Next, I’m sharing the second half of that equation: Selling our own digital products. This is the income source that has made us the most money, and more important...

Aug 24, 202118 minEp. 14

Make Money Blogging Pt 2. Affiliate Marketing

013. Welcome to the second episode of our 3-part series on how to make money blogging. This is where things get exciting! In past episodes I’ve taken you through how to build a foundation for your blogging biz, how to build an engaged audience, and in our last episode I even shared what not to do when it comes to making money blogging. Give it a listen , if you haven’t already, because knowing what NOT to do is almost, if not equally, as important as knowing what TO do. Now it’s time for what di...

Aug 10, 202120 minEp. 13

Make Money Blogging Pt 1. What NOT to Do

012. The next saga in our fast and furious failures is here… (and we’ve had many more than these movies, I can assure you). This episode is Part 1 of 3 in a series on making money with your blog. And as we often do here, we’re first sharing what did NOT work out for us before we share what did. Including our first attempt at webinars, which I consider our real rock-bottom, most cringe-worthy moment. I won’t spoil the story here, but it was an epic catastrophe -- and one that our MOMS were there ...

Jul 27, 202137 minEp. 12

Building an Audience Pt 3: Creating Relationships and Fans

011. This is the 3rd and final part in our series on how to build an audience. In part one, we talked about driving traffic (visitors) to your website through various platforms. In part two, we went a step further to talk about how to get the right visitors to subscribe to your email list -- the people who are actually the most interested in what you have to say. In this episode, we talk about how to have engaged subscribers who are opening your emails and taking action on the content you’re off...

Jul 13, 202122 minEp. 11

Building an Audience Pt 2: Building an Email List

010. You’re creating content and finally getting people to your website. But now what do you do with that traffic? What you do next is going to make the difference between getting stuck in the hamster wheel of the traffic-driving phase or creating content for an audience who already likes you. Y’all, it’s hard enough getting people to your content the first time around! If you can have a way to reach those visitors again, it’s going to be SO much easier to get your content seen and heard in the ...

Jun 29, 202125 minEp. 10

Building an Audience Pt 1: Getting Visitors to Your Blog

009. The very first step to start earning some money from your blog is to get some people in the door. A steady and consistent stream of people that are interested in what you have to say -- enough that they might consider buying something that you recommend. You need good, CONSISTENT traffic to your website to understand what people want most from you so you can create those raving fans! Building your audience is the foundation of your business, who you create your content for, and ultimately w...

Jun 15, 202131 minEp. 9

How to Create Content That Truly Stands Out

008. Getting your content to the top doesn’t mean that you have to spend days and weeks pouring over articles and information on how to play just right into the algorithms. All it takes is having great content. The kind of content that makes people stop and really think about what they’re taking in. The kind of content that makes people remember you and want to read, listen, or watch everything you have to say. And I’m here to tell you that it’s not THAT hard. It’s easier than you might think! W...

Jun 01, 202133 minEp. 8

Transition From Full-Time CPA to Full-Time Blogger

007. Are you trying to build a blog business while also juggling a full-time job? How do you know when to take the leap and start blogging full time? The transition to full-time blogger will look a little different for everyone and it depends on a lot of factors. If you have some savings stockpiled away, if you have a family and kids to consider, and of course, what stage your blog is at. You could probably say that Alex and I took that leap a little prematurely and it was definitely based more ...

May 18, 202133 minEp. 7
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