This is Later with Lee Matthews the Lee Matthews Podcast more what You Hear Weekday Afternoon's on the Drive. He's had an absolutely fascinating life to Lamb as a Vietnamese refugee who became a decorated Green Beret with operational experience around the world. He's written a new book we'll get to in just a minute, but he's also a respected teacher in Ronan tactics and he's brought them to the corporate world as well. To Lamb and his book, The Way of Ronan, let's
start with what Ronan tactics are. To Lamb, how are you hi? Good morning. Ronan Tactics was a company I started with my wife after I got in a military I started with training on Danny, branched out into me taking my twenty three years of military experience redesigning equipment and that equipment's being utilized by top tier special operations. And also, you know, I'm in Hollywood. I am Ronan from Call of Duty and we we have filmed with the
History Channel. So yeah, that's that's what all this kind of comes comes around too. And let's talk about some of those tactics. Then specifically listen. Special Forces. Majority of my career twenty three years, I took my military experience and travel around across the United States teaching law enforcement, military law buying citizens so that it can better protect themselves their communities. My training it's
in close quarters combat, lady tactics, impact weapons of precision gun. So we we get asked to go and teach task force you know, military units, law enforcement units, watch teams all across America. So my training specialized in close quarters combat. The Way of Rowning is the book defying the odds on battlefields and business and in life. To Lamb is here what what throughout your career, is there one particular profound moment that sticks with you as your
life changing moment. There's a lot of life changing moments in my career, but I would say the War for the Warriors was the what's the life changing moment? When I say that war where change is a man? And uh As far as your upbringing was, was there anything in your family that that you attribute to your focus and and your desire to serve My stepfather, my mother remarried. My stepfather was a American Special Forces green Beret. My uncle,
who was a special Forces green Beret officer. So those were the two influencers, and then I had, you know, our neighbors there were green berets. I grew up in Dayvielle, North Carolina, right outside of Fort Bragg, which is home with the Special Forces. So that's why at the young age I kind of saw that career path. The way of Ronan too, lam is with us defying the odds on battlefields in business and in life.
Uh yeah, I know that that. I attend a lot of conferences where they try to talk about how business is warfare, to which I say, well, that's funny. Nobody's really dying. But uh what as far as when you're talking about and and trying to instill into business people, is there anything from the battlefield that you can bring to the business life. Oh? Absolutely, I'm businessmen, you know. I have a business degree. Study a lot of warfare sons. They study the Book of Firings Immutamolta Masashi.
When you look at business, you have to look at the landscape. You have to look at the terrain, just like in warfare. You have to look at the terrain. You have to be adaptable, just like water in business. So you have to look at the terrain. You had to be adapt boat. You had to be able to be able to read the situation, come over courses action that pritage to you, and then execute.
So business warfare, a lot of the strategies are the same. Tulamb is with us, and his memoir is the Way of Ronan defying the odds on the battlefield, in business and in life. Uh. The character Ronan when it when it took off, did you expect it to be the the the as popular as it was? Oh no, no, we uh we filmed with it. We filmed with with them, We did the motion capture.
They screamed my face. They put me on a video game and we became the most downloadable video game character on in Warfare war Zone one, and that's why they brought me back into Wars Modern Warfare two on the cover, because we were the most popular downloadable character. And he writes about it in his memoir, The Way of Ronan defying the odds on battlefields and in business and in life too. Lamb is with us. When they first approached you about
it, were you surprised? Were you reticent? Were you enthusiastic? We were training a lot during that time frame, and I was still filming for the History Channel. When I say training, we were in a new city every other week, my wife and I training squad teams counter Narcotics US Marshall Texas Rangers. We were training all through the United States. When they contact me Infinity the Ward. He asked to capture my movements, and we actually
turned them down in the beginning, I didn't have time. They flew us out to Hollywood, they met us, uh and then they offer to put me onto the video game as a character. And that's how it kind of started. You know, we built rapport with them, we started doing motion capture and you know, so that's how we got involved into the game. The way of Ronan and Toulamb is with us. When you're fighting a personal battle to Lamb, I know that you always hear the passage you've got to
go through the darkness to get to the light. But sometimes you don't even know you're in the darkness. What are your tips for someone who may be in the darkness but not know it. You know, when you're in the darkness, you're going to lose your purpose, You're going to lose who you are, your identity, you know, and that's that's when the shadow comes right. So darkness, it's it's part of life, and you're going to
walk. You have to walk through it. Keep moving. You know a lot of veterans when they when they get out of the military, they're going to find the traumas, the darkness. And what I say is keep moving. You know. Sometimes when I don't want to get up in the morning, I get up every morning at four o'clock in the morning because I have to keep moving. I have to keep the life of discipline. Otherwise you're going to be acceptable to you know, your traumas. And this it stems
outside of the military as well. You know Saban's as well. Keep moving, Push forward. Respective teacher of Ronan Tactics and decorated Special Forces member, The Way of Ronan. It's the memoir to Lamb defying the odds on the battlefield, in business and in life. And thank you for joining us today. Thank you, Thanks for listening to Later with Lee Matthews, the Lee Matthews Podcast, and remember to listen to The Drive Live weekday afternoons from five to seven and iHeartMedia Presentation