Today we want to give you a quick preview of Kim Jaynes's class she will be teaching at the LASHCON Extension we are hosting at the Premiere show in Anaheim, Ca.While we are huge fans of lash extensions, adding lash lifting to your menu item could be a great upgrade that can help you make even more money in your business. After you hear Kim's take on this sometimes-overlooked service, please go to the link below and sign up today to see us at the Premiere show. It's only $85 to get access to the...
Mar 10, 2023•19 min
In today's episode, we do a quick flyby on conferences and trade shows that we think are interesting and worth looking into. Please don't try to go to all of them but we've always found it helpful to our business if we went to about 2 a year. We don't cover every conference/trade show you can go to but these are some of our favorites for you to consider. If you see us at one, please come up and say hi! We'd love to meet you. Here are the conferences we talk about and their links:LASHFEST LONDON ...
Mar 08, 2023•37 min
In today's episode, we have Christine Petrun from Eyeland Lash on our show to share about a new exciting one-day event she's put together called LET'S GET SOCIAL. This event is all about helping lash artists and beauty professionals level up their social media game. The lineup she's put together is a "who's who" of social media in the lash world. What is special about this event is that it's small (less than 60 people) and it's focused on you having time to connect one-on-one with the presenters...
Mar 03, 2023•34 min
Every week lash artists reach out to us with questions about content they see on Instagram. We are so honored that people value our opinions and ask us these questions about these matters. It's one of the reasons why we started this podcast. Unfortunately, in our humble opinion, there is a lot of lash advice that's passed around that just isn't true or based on sound science. Often when we talk to people, they just share this is what they were taught or they saw one or two clients that this work...
Feb 28, 2023•25 min
Over the years, I've talked to a lot of lash artists who hope one day to bring their significant other into their lash business. It's such a fun idea to get build a business with the person you love the most. In today's episode, we are excited to introduce you to Maddi and Elliott Morris from the podcast My Lash Two Braincells, who are currently in the middle of an exciting journey of building their own lash empire. The two have spent the last 5-plus years working on building a business they lov...
Feb 25, 2023•1 hr 12 min
Everyone is talking about the new AI tool ChatGPT...but did you know that Canva has an AI tool in it called "Magic Write"? In today's episode, we talk about this new tool and how it can help you overcome writer's block when you think about creating posts on social media. In the past, Canva could only help you create beautiful visuals that would make it look like you had a graphic designer on your team...now Canva can also help you create the copy that you put in your posts to create engagement w...
Feb 21, 2023•29 min
Today we decided to answer some questions we get asked all the time. Should I accept clients who got lashes from another lash artist?Should I charge a deposit when a client books?Can I do lashes as a career or do I need to make plans to do something else?We love answering your questions so if you want us to do this more, please DM us on our IG page: @lashcast and we'll answer your questions and give you a shoutout. ANNOUNCEMENTS:LASHCON TICKETSThe plan is for tickets to go up for sale in late M...
Feb 14, 2023•39 min
I'm always amazed at how many lash artists I meet who don't have a website. They have an IG and Tik Tok page and spend hours making videos but they don't take the time to build the most powerful tool that they need...a website. In today's episode, Steven Struzzullo, the founder and creator of PrettyDash, shares tips on how you can improve your website and he shares about his new service he's started with PrettyDash where in just a couple hours you can have a website up and ready. Steven has also...
Feb 10, 2023•1 hr 5 min
We often see companies and influencers throw numbers around on their Instagram accounts saying they are millionaires. Now I do believe some of them are millionaires but if your company only brings in 1 to 2 million a year in gross sales...that does not make you a millionaire. How of that million dollars are you really keeping and putting into savings and investments? In today's episode, we share how most people in the world become millionaires...and it's not very sexy. It just takes discipline a...
Feb 07, 2023•36 min
This is a good episode...if you want drama...this one has it. When we had our salon, we were great at finding new ways to mess things up. While we learned from our mistakes and did some amazing things with our salon, we also found really dumb ways to mess it up. In this episode, Yegi Saryan from The Yegi Project podcast, interviews us. This episode first aired on her podcast a while back and she did a great job getting us to share our story. We felt there was a lot of good info here so we decide...
Feb 03, 2023•1 hr 34 min
What is the ideal eye shape? This was a question we saw asked at a conference and the answer the speaker gave we thought was kind of odd. While the speaker was very kind and thoughtful, we don't think she really understood what she was saying with her answer. In today's episode, we have decided to answer this question ourselves and give a different point of view than what was presented at the conference. The goal here is not to bag on a speaker but rather open up the discussion on this idea what...
Jan 31, 2023•29 min
Over the last couple of years, I've met quite a few lash artists who are work part-time doing lashes and work full-time or part-time at another job. It is not easy to work a 9-5 job in the evenings and weekends build a lash business. In today's episode, we sit down with lash artist Lise McKinney who shares her experience of building a lash business while working a full-time 9-5 job. She also gives some great tips on how she finds new clients. ANNOUNCEMENTS:LASHCON TICKETSThe plan is for tickets...
Jan 27, 2023•45 min
Today is all about reviewing LASHCON 2022. At the end of last year's event, we send out a feedback email that allows everyone to let us know what they loved and did not love at LASHCON. While this is always scary for us as we don't really want to hear how we missed the mark...it's very important to hear where we can do better. In this episode, we share our favorite and not-so-favorite moments as well as what we learned from last year's event. We also share some details about LASHCON 2023. ANNOUN...
Jan 25, 2023•1 hr 11 min
Most lash artists I meet at some point want to own their own salon. The plan usually includes building a brand and learning how to run a business.What if I told you there was a shortcut that could cut down on the learning curve? Good news...there is one...buying a lash franchise. Now it's not cheap but learning to run a business the hard way is not either. In today's episode, Naueena Khan shares why she decided to buy a Deka Lash Franchise salon and shares some of the lessons she has learned in ...
Jan 20, 2023•50 min
When an employee leaves a salon, it can be very painful for the salon owner as well as for the employee. When an employee leaves, tensions can go way up in the salon. Over the years, we had all sorts of drama when an employee left, and the main reason for that is we had no system in place on how employees should leave. In the last couple of years, when we had our salon, we changed that and let our staff know that we wanted them to leave in a way so we could all be friends. In this episode, we sh...
Jan 18, 2023•20 min
Most lash artists I meet share that one day they hope to have their own lash salon (or lash product line). It's a beautiful goal and dream. One of the reasons we started our podcast was to share our 13 years of experience in salon ownership and help lash artists in their quest to achieve this dream.In today's episode, we are excited to have Anne Marie Green on to talk about her lash journey, which included having a couple of salons over the years. Anne Marie shares the good, the bad and the ugly...
Jan 13, 2023•58 min
In today's episode, I share a little story about how I accidentally lost $500 by paying a stranger using the Venmo app. The incident happened right after LashCon 2022 ended, and as I was thinking about how dumb I can be at times (lol), I came up with some insights that I thought I'd share with Tussaned and you...our amazing audience. ANNOUNCEMENTS:LONDON LASH'S LASH CONFERENCE 2023We are speaking at the London Lash Conference on January 23, 2023! We'd love to see you there. LINK TO GET TICKETS:...
Jan 11, 2023•39 min
In today's episode, we have the CEO of Deka Lash, Jennifer Blair, join us in the LashCast booth, and this is a good one. Over the years, we've had CEO's of many of the biggest lash brands in the industry, but we've never had a chance to have a major lash franchise be on our podcast until now. In this episode, we sit down with Jennifer and learn how Deka Lash was started and how the company operates. I know many of you dream of owning your salon, and we are excited to have Jennifer share how that...
Jan 06, 2023•44 min
We love collaboration...but we love competition even more. We've always used competition to push us to do better with our conference and podcast. Online I see people embrace the idea of collaboration over competition, and while I think that is wonderful...I'd love to see more lash artists embrace the idea that competition is good too. Just because the lash artist down the street is your competition doesn't mean she needs to be your enemy. You can be friends and be competitive. Competition can be...
Dec 27, 2022•17 min
In today's episode, we are excited to introduce you to Uliana Shchepeleva, the owner and CEO of My Lamination. When Uli came to Canada years ago, she didn't speak any English and only had $1000 to her name...plus her friends who she was coming with had to back out...so she was all alone too. Uli had to make large sacrifices when she moved to Canada, but over time those sacrifices paid off. Now Uli is the owner of 6 companies, and we are excited to have her on our show to share her story. BTW...U...
Dec 23, 2022•49 min
Can't believe 2022 is almost over...and Xmas is just around the corner. We hope you have a wonderful holiday season with your family and friends!In today's episode, we share an idea that you can use to upgrade your salon and improve your customers's experience and we talk about the importance of practicing being thankful...even in difficult times. Thank you so much for listening...we love you!Merry Christmas!ANNOUNCEMENTS:LASHCON 2023 TICKETS ARE ON SALE FOR 3 DAYSWe are excited to offer you an...
Dec 21, 2022•22 min
In today's episode, we have Michael Beckler, a chemist who works for a major lash brand, come on our program and share the deets on what you need to know about lash adhesives. Tussanee has wanted to have a chemist in our podcast for years, and finally her wish has been granted. In this episode, we talk all things lash adhesive and in the process deal, with a lot of lash myths. We also learn some new things about lash adhesives which is always exciting for us. ANNOUNCEMENTS:LASHCON 2023 TICKETS ...
Dec 20, 2022•59 min
We get asked questions all the time about blepharitis...what causes it, is it contagious, does it weaken a client's lashes? Great questions.In today's episode, Tussanee explains what blepharitis is and what causes it. If you want to be a thought leader in your local lash community, this is a great episode that will equip you with what you need to know about this common lash problem.ANNOUNCEMENTS:LONDON LASH'S LASH CONFERENCE 2023We are speaking at the London Lash Conference on January 23, 2023!...
Dec 16, 2022•37 min
Becoming a lash trainer is something most lash artists consider doing at some point in their career. Who wouldn't want to travel the world teaching students and making good money. It looks glamourous and fun. Of course becoming a well sought after lash trainer is not an easy thing to do and it's not as glamorous as the Instagram pages make it out to be. That said, it's still a viable option and in today's episode we talk about what it takes to be a trainer. Karolina Siderska from London Lash sha...
Dec 11, 2022•55 min
Have you ever had a bad customer experience? OF COURSE, YOU HAVE! LOL. I often joke with Tussanee that customer service died during COVID. In today's episode, Tussanee shares about a bad customer experience she had, and we share some insights from this exchange. ANNOUNCEMENTS:LASHCON 2022 REPLAY IS OUT UNTIL DECEMBER 22, 2022Missed LASHCON? No worries; we have 24 sessions ready for you on our LASHCON app. All you need to do is click on the link below to purchase access. Ticket includes:*REPLAY ...
Dec 08, 2022•30 min
We are excited to have Otto Mitter back to talk about Educational Marketing...or what I like to call it content marketing. Before social media was created, most marketing focused on trying to explain features and benefits, hoping you'd see this and buy the product or service. All that changed with social media. Now most influencers and companies focus on giving people value through helpful information on social media. In today's episode, Otto goes into how Elleebana approaches educational market...
Dec 03, 2022•1 hr 3 min
Another Black Friday has come and gone...I'm guessing that many of you offered discounts to your clients in hopes to bless them with some holiday love. Sadly, many of you end up offering Black Friday discounts to your clients when you don't need to. In today's episode, we share what we did about 10 years ago in our salon when we decided to jump in the Black Friday train. We went crazy and made a lot of money in just a few days...and then paid for it in a huge way over the next year. Hopefully, y...
Nov 29, 2022•33 min
When we were first in the industry, everyone would teach don't lash a short lash...it can't handle it. Now that has changed some but there are still people who feel this way (btw...if you don't feel comfortable lashing baby lashes that's fine). In today's episode, Tussanee shares why she lashing baby lashes and how they can help your lash sets hold up longer. ANNOUNCEMENTS:WE STILL HAVE A HANDFUL OF STANDARD BUSINESS TICKETS ON SALEIf you still want to come to the largest lash conference in the...
Nov 01, 2022•37 min
In today's episode, Kimber Jaynes, the founder of Borboleta Beauty, joins us to talk about going back to her roots. If you know her story, she first sold lashes out of the back of her car while working as a lash artist (She knows...very glamorous). As the demand for her products grew, she moved into training and developed one of the most loved lash training programs in the country. As her company grew, she had to step away from training and focus on managing and growing her company. It's been qu...
Oct 28, 2022•1 hr 5 min
There are a lot of things to be afraid of in the world, and social media really thrives off of fear. It's one of the things I hate about Instagram...it's a fear-spreading machine. Today we talk about two things that I see lash artists fearing on Instagram: lash artists who charge low prices and the evil lash robot. Both of these things are concerns but are they something you should fear and be paralyzed by? We share our thoughts on these two topics and why there really isn't anything to worry ab...
Oct 25, 2022•41 min
