It Came From The Internet Part 2: Trendy, Pretty, & Misinformed

We're back with even more analysis of the effect of social media on the perceptions and opinions of wine on the internet. In this episode, we're looking towards the trend-driven marketing that gets fueled by algorithms and how this can trick some into forming opinions on wine that don't necessarily reflect reality. From the flashy images of Instagram to the game of telephone we discovered is being played on Vivino, we discovered that social media tends to become a feedback loop between algorithms and marketing when it comes to wine information. We hope this episode helps you see past the curtain, so to speak, of the pretty language and images of social media reviews and provides you with the tools to find accurate information on the wines you're curious about!

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