Steve Heroux, Founder at Victory Selling in San Diego, talks to host Jeff Pfitzer on this episode of the Lab Coat Agents Podcast. Steve is a nationally-renowned speaker and an authority on sales success, development, and performance. Steve trains talent across multiple business segments, and pushes his clients to make the leap towards 6-figure sales results. Steve Heroux discusses sales integrity and creating a balanced life in the process. Episode Highlights: Steve Heroux shares his background ...
Aug 20, 2019•57 min•Ep. 24
Steve Wayne, Founder and CEO of ProspectNow in San Francisco, talks to the Lab Coat Agents Podcast host Jeff Pfitzer. Steve has a background in mechanical engineering and software development but found his way into a real estate career. Learn about how he created technology solutions for lead generation, and his formation of ProspectNow, a data-driven platform that enhances prospecting. Episode Highlights: Steve Wayne shares his background How ProspectNow got started At what point in his process...
Aug 13, 2019•53 min•Ep. 23
Ben Bacal, Founder and CEO of Ben Bacal Real Estate and RILA, INC in the Greater Los Angeles area, talks to the Lab Coat Agents Podcast hosts Jeff Pfitzer and Tristan Ahumada. Ben Bacal discusses how he built his luxury business in Los Angeles by door-knocking in Beverly Hills. Ben also shares his most recent technology creation that was built to generate free leads for agents. Episode Highlights: Ben Bacal shares how he got into real estate. Ben’s first year in real estate How did things get to...
Aug 06, 2019•37 min•Ep. 22
On this episode of the Lab Coat Agents Podcast, Jenny Wemert, Team Leader/Realtor at Wemert Group Realty in Orlando, Florida, talks to host Jeff Pfitzer. Find out how Jenny has built a long-term staff of reliable team members, the elements that have contributed to her strong company culture, and what it takes to put people first. Episode Highlights: Jenny Wemert shares her upbringing and background What brought Jenny towards creating a team The advice Jenny would give to a struggling agent looki...
Jul 30, 2019•49 min•Ep. 21
Michael LaFido, Founder at Luxury Listing Specialist Certification (LUXE), Realtor, and Author, talks to the Lab Coat Agents Podcast host Jeff Pfitzer. Michael LaFido discusses how he went from being a part-time real estate agent to becoming a luxury listing specialist. Learn how to break into gaining trophy listings, resources for growing in the high-end market, and the nuggets of knowledge that have expanded Michael LaFido’s business. Episode Highlights: Michael LaFido shares his upbringing an...
Jul 23, 2019•49 min•Ep. 20
On this episode of the Lab Coat Agents Podcast, host Jeff Pfitzer chats with Jesse Peters, Realtor at Re/Max Executives Realty, in Winnipeg, Manitoba, Canada. Jesse “Mr. Social Savvy” Peters shares how to use video for your real estate brand, as well as community branding. Jesse Peters also shares his unique techniques for listing videos, and offers insider tips on how he plans to use video in the future as well. Episode Highlights: Jesse Peters shares his background Jesse sold three homes in hi...
Jul 16, 2019•54 min•Ep. 19
Hal Elrod, International Best-Selling Author of The Miracle Morning and The Miracle Equation, talks to the Lab Coat Agents Podcast hosts Nick Baldwin and Jeff Pfitzer about the 6 habits and routines that successful people practice daily, and how you can get started towards achieving your goals with them. Hal, who has almost died twice, shares his amazing story of overcoming debt and mental and physical stresses to growing his business and improving his daily practices. Episode Highlights: Jeff P...
Jul 09, 2019•45 min•Ep. 18
Sharran Srivatsaa, Chief Executive Officer at Kingston Lane and a Principal at Srilo Ventures in Orange County, California, talks to the Lab Coat Agents Podcast host Jeff Pfitzer at LCA Live in San Diego. Sharran talks about the vital lessons he learned while growing his real estate business 10X to over $3.4 billion. Sharran Srivatsaa also discusses how to identify what is broken in your business so that you can fix it to create consistent inventory. Episode Highlights: Sharran Srivatsaa shares ...
Jul 02, 2019•58 min•Ep. 17
Ethan Beute, Vice President of Marketing for BombBomb, a video marketing company for business professionals, talks to the Lab Coat Agents Podcast host Jeff Pfitzer about video creation and how video allows you to share your unique and relatable personality to the consumers that you wish to work with. Learn from Ethan how to humanize yourself via video to your potential customers, how BombBomb works and benefits users, and why videos for your clients don’t have to be perfect. Episode Highlights: ...
Jun 25, 2019•54 min•Ep. 16
David Culen, Operating Principal at Keller Williams Pacific Estates in Southern California talks to the Lab Coat Agents Podcast host, Jeff Pfitzer, about building real estate brokerages from scratch, necessary leadership skills, cultivating strong relationships, and leveling the abilities of his entire team. This is the ideal episode for anyone who is a team leader, a single agent, or anyone who is considering starting or changing brokerage firms. Episode Highlights: How David Culen got started ...
Jun 18, 2019•41 min•Ep. 15
Misti Bruton, Broker, and Realtor at AVO Realty in Austin Texas talks to the Lab Coat Agents Podcast host Jeff Pfitzer about her successful, ever-evolving career in real estate in the Central Texas area. Learn firsthand from Misti Bruton how she has been able to balance growth and profitability cycles, delegate and ease into her strengths as a team leader, and how she has been able to add an average of a dozen new real estate agents every month. Episode Highlights: Misti Bruton discusses how she...
Jun 11, 2019•43 min•Ep. 14
Kyle Whissel, CEO/Team Leader at Whissel Realty Group brokered by eXp Realty, talks to the Lab Coat Agents Podcast host Jeff Pfitzer about how to use video to generate business, not just views and likes. Kyle Whissel shares how he nailed interest in video with multiple content segments, an expanded team, and managed to be the first in San Diego to become number one for both volume and units in real estate. Episode Highlights: How Kyle Whissel first got started in real estate At what point did Ky...
Jun 04, 2019•49 min•Ep. 13
Andrew Greer, a top real estate developer in San Diego, CEO of Thomas Strafford Investments and Co-Founder and CEO at the Better Tomorrow Group, talks to the Lab Coat Agents Podcast host Jeff Pfitzer about owner financing and quality opportunity zones. Andrew will help you understand why it is important for real estate agents to understand these concepts, along with seller carry back when talking to investors and developers. Episode Highlights: How Andrew Greer used sock puppets to grow his bran...
May 28, 2019•47 min•Ep. 12
Tonya Eberhart, founder of BrandFace, and Michael Carr, president, and CEO at Michael Carr & Associates talk to the Lab Coat Agents Podcast host Jeff Pfitzer about personal brand development. Tonya and Michael discuss the factors that brought them together, the importance of brand-building, their product BrandFace, and ideas for how to create a strong brand that attracts your ideal customer via differentiation. Episode Highlights: Tonya Eberhart and Michael Carr talk about how they got their...
May 21, 2019•1 hr 2 min•Ep. 11
Josh Team, President at Keller Williams Realty talks to the Lab Coat Agents Podcast hosts Tristan Ahumada and Nick Baldwin about the future of real estate. Josh discusses the impact that disruptors like Open Door, Zillow, and Realtor.com are having on the industry, how brokerages like Keller Williams are using technology to assist agents with responding to this shift, and ways the industry can work for everyone involved. Episode Highlights: How Josh Team sees the world of real estate changing fo...
May 14, 2019•56 min•Ep. 10
Even before Tami Edwards got into the real estate business, she knew that creating opportunities meant becoming the It Girl in her local community. Her family was struggling in the aftermath of the market crash, and even though it was terrifying, Tami put herself in situations where she could meet and build relationships with local VIPs. When she became a realtor, Tami had already branded herself as a local celebrity, and her reputation—combined with a willingness to hustle—accelerated Tami’s su...
May 07, 2019•28 min•Ep. 9
Your mind is not your friend. It’s a Drunk Monkey, predicting failure before you’ve even arrived at the listing presentation or dialed the FSBO. Is there a way to hit the mute button on that Drunk Monkey and its negative forecast? How much more could you accomplish with a quiet mind? What would it mean for your business if you could show up as the best version of yourself? Matthew Ferry has 25 years of experience coaching top performers in the real estate industry and on Wall Street to achieve E...
Apr 30, 2019•39 min•Ep. 8
“If you live in the world with an open palm … the universe can put more in. If you live with a closed fist, and you’re scared, and there’s limited resources—I can’t put any more into a closed fist, can I? An open palm, I can place more in. If you approach everything like that, it’s amazing what happens.” Hosting events helps real estate professionals stay in front of their sphere and build a brand in the community. It gives agents a reason to reach out to their database with something to give an...
Apr 23, 2019•52 min•Ep. 7
The real estate community spends a lot of time talking about the brokerages that are becoming tech companies. Meanwhile, many tech companies are gradually turning into brokerages, dipping into agent commissions and adding title, mortgage and escrow services to their offerings. How will this trend impact realtors? What can we do to compete with the iBuyer model? Is there a way to steer consumers away from the portals and bring them into our ecosystems? Howard Tager is the Cofounder and CEO of Ylo...
Apr 16, 2019•50 min•Ep. 6
For brokers with a strong work ethic, the coming downturn is not necessarily a bad thing. In fact, Marc King sees the shift as an opportunity to attract top producers and gobble up market share, capitalizing on the moment to generate lifelong wealth. Marc is a 20-year veteran of the real estate business and current Team Leader and Market Share Developer of Keller Williams Realty Chesterfield. Today, Marc joins Tristan, Nick and Jeff to offer insight around the coming shift and discuss hiring tal...
Apr 09, 2019•45 min•Ep. 5
How did Gabe Cordova’s team close 800 sides in a single year? Gabe attributes his success to surrounding himself with the right people and putting the right systems in place—systems that allow him to work smarter, not harder. Today, Gabe joins Tristan and Nick to share his seven-step roadmap to selling 800 homes. He explains how to steer leads to your website and why you should treat prospects differently based on where they are in the client journey. Gabe outlines his Rule of 3 approach to resp...
Apr 02, 2019•1 hr•Ep. 4
Mike Bernier and his partner, Long Doan, started with an agent team of eight back in 2014. Four years later, they have grown the team to 375! So, what is their secret? How do they go about recruiting realtors? Today, Mike joins Tristan and Jeff to share his seven-step process for attracting agents to the Realty Group team. He describes the turning point when he and Long realized they either had to downsize or scale and explains their intention to be a disruptor, providing the brokerage they’d al...
Mar 26, 2019•26 min•Ep. 3
Attracting leads is a whole lot more fun (and profitable!) than chasing them. But many real estate agents struggle with designing a lead gen system that works for the long term. Dean Jackson is the father of postcard farming, and he has created a method for getting prospects to raise their hands year after year. Today, Dean joins Tristan to discuss how his early days of cold calling inspired him to develop a postcard farming system. He shares the progression of his marketing strategy, from getti...
Mar 19, 2019•24 min•Ep. 2
Lab Coat Agents already has a reputation as the go-to resource for real estate agents, brokers and vendors, providing a forum to help the community learn from each other and grow their business. Founders Tristan Ahumada and Nick Baldwin are all about sharing what they pick up from the brilliant minds in the industry, supporting ambitious entrepreneurs in maximizing lead generation and conversion. And now they are joining forces with Jeff Pfitzer to ‘explore the science of real estate’ in podcast...
Mar 12, 2019•11 min•Ep. 1
