A conversation with Lorin ELY_McGregor_The KRAFT_O'neill Sportswear

Our guest this week is a shredder and a craftsman.  He spent 10 years at Newport Surf N Sport, working his way up from a grom to running the store. His creative journey took off at 7Diamonds, where he worked as a graphic artist and designer, handling everything from catalog layouts to curating photo shoots, and even managing the design team.

He later became the head boardshort designer at O’Neill, bringing his vision and passion to one of the industry’s most iconic brands. But his creativity didn’t stop there. With a deep love for surfboards and a strong design background, he naturally evolved into a talented shaper, crafting custom boards under his own label, The Kraft Surfboards.

We’re stoked to welcome to the show, Lorin “Ely” McGregor!