A conversation with Chris Broders_OBEY : LOSER MACHINE : DARK SEAS

Our guest this week is an Industry Veteran that made a huge impact in Surf, Skate, and Streetwear culture with Obey, Loser Machine, and Dark Seas. Kicking off his career in the early 90’s with his first two brands “Flash” and “Square One”, he always had the dream to create a Multi In-House Brand Entity! It just so happens to have Shepard Fairey artwork showed up at his buddy’s screen printing company and he quickly set up a meeting with Shepard, negotiated a deal, and Obey Clothing was born. He was later approached around 2011 by Loser Machine and Dark Seas which they also brought in-house and helped build those Brands to what they are today! We welcome the talented and business guru to the show, Mr. Chris “C-BRO “ Broders! 

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