¶ Intro / Opening
Hey , welcome back to KP Unpacked . This is where the biggest ideas in AEC and innovation collide . This is powered by KP Ready Company and this podcast breaks down the trends , the technologies , the discussions and the strategies that are shaping the built environment and beyond . If you've joined us before , you know there's lots of different versions of this podcast .
I guess the one constant is me . My name is Jeff Eccles , I'm a senior advisor at KP ReadyCo and in this version , ai Unpacked I am joined by Frank Lazzaro . He is my friend and colleague here at KP ReadyCo . He is our in-house AI expert and I love this version of Unpacked because I get to learn a lot .
Frank and I go through different aspects of AI , different tools , different uses , and these are meant to be bite-sized chunks to give you actionable things that you can take away from this podcast and
¶ AI Unpacked Introduction
implement in your firm today . So , frank , welcome back . Glad to see you .
Yeah , great , glad to be back . It's interesting . I've , um , I've had several people reach out to me , um , and they've started listening to the podcast and they love the concept of of how we we kind of like dive deep on like one thing , um , but it's digestible , like we can get . We can get through in 20 minutes , um .
So I've gotten some really good feedback . So i'm'm glad that it's resonating with people and it's just not you and I enjoying what we're doing and others are getting a little bit from it .
It's good to have several listeners Just saying you , me , our moms and two other people . That's good .
The producer in the back end , you know they listen to it as well . People , that's good . The producer in the back end , you know they listen to it as well .
This is true . This is true . We're growing . We're growing exponentially with each listener to , the math increases .
All right , so for our several listeners out there , we're really glad that you're here and we , you know we say that a little bit tongue in cheek , but we also understand this is a pretty narrow niche audience and we're perfectly happy with the fact that we can dig deep on these and make them actionable and digestible for people in the AEC industry , so we're
happy to do it for them . Today we're going to talk about data privacy and being the director of our mastermind programs and spending a good chunk of my week sitting down with innovation leaders , construction tech leaders . I know that many of these folks have clients . Their firms have clients that are going hey , what about our data data ?
How are you using our data ? What ? Where's our data going ? Is it being exposed ? There's all kinds of those . How are you using ai ? I guess is where it's , where it first starts . But but there's a lot of concern over the data and I just posted something in the last day or so from my old show . This is a blast from the past .
Um , my old show was called Context and Clarity Live and I recorded a session , probably two years ago at this point , with Matthias Del Campo . At the time he was at Taubman at University of Michigan Now he's at
¶ Data Privacy Concerns in AEC
New York Institute of Technology , but he's head of AI and AI research and we sat down for a conversation about ethics in AI and it was all about the same thing how is data being used ? So I'm glad we're digging into this today . I think this is going to be our most popular episode so far . So , frank , yeah , you know I agree .
Yeah , so you know it's interesting about this . You know so and I guess this is also for our listeners . You know a lot of our topics actually generate from . You know our online community on Catalyst where people are asking questions , but they also generate from when we have one-on-one conversations and we're doing advisory with clients .
I make note of what people are asking , like what are the , what are the top three or four things that people are always asking when it comes to and this topic in and of itself , I would say , is probably either one or two when we think about that .
Right , every single time we go in , we have a conversation about innovation , we start talking about artificial intelligence .
Data privacy , data security tends to be a question that is consistently asked , regardless of the size of the firm , regardless of what form that we're talking in whether I'm speaking from the stage and we're doing the Q&A after a presentation or meeting with a client one-on-one this inevitably is either the number one or number two question that comes up .
Yeah , yeah . So we know that AI saves time . Right , we got there right and we I didn't even in the introduction , I didn't even talk about about your book . You can , you can give us the the quick recap on that if you'd like . But we know that it saves time . We should be using it to to get more efficient .
We also know that we should be thinking about different ways to serve our clients . But again to your earlier point efficiency and everything else aside , what about the data security and how is it handled in different tools and how is it handled in different applications ?
So what are you hearing you said from Q&A after a speaking event or in an advisory session with a client ? What are you hearing ? What concerns ? Let's start there . What concerns are you hearing ?
artificial intelligence , but those same exact firms also push back like we don't . We don't know what happens with our data . And so what you find is is that there's this , this , this , this , this pull , this tug of .
We want to be innovative and we want to incorporate this , but I also don't want to share my data with these public ais and and for a lot of reasons , I don don't blame them right . So what you're finding is is that they're looking for solutions , they're looking for ways to be able to incorporate this great technology .
To kind of go back to what you mentioned earlier about the book , you know , yeah , I want to find those 12 minutes of efficiencies and productivity , I want to increase my utilization , but I'm not going to put my data at risk if I don't really know how it's using it .
And so what you find is is that most firms , the IT departments , are the ones that really push back on the data security , and that's it's an obvious reason why . And but there I think there's ways to mitigate that and there's ways to solve for that in a multitude of ways to where you can still get
¶ Public vs Private AI Solutions
the benefit of doing it . You can still find your 12 minutes of efficiency but , at the same time , be able to protect yourself and your data , particularly your client data .
Yeah , yeah and it's necessary . But again , a lot of these , a lot of the people I spend my time with right , I'm over on the mastermind side . You spend more of your time over on the advisory side . What I'm over on the mastermind side you spend more of your time over on the advisory side .
What I'm hearing on the mastermind side is hey , our clients we've got this big RFP and they want to know exactly how our data is going to be used . They want us to prove that our data has been scrubbed . You know , et cetera , et cetera . So it's , I think , a lot of it , a lot of the concern is . It's certainly in-house right .
It's certainly there's a concern with the IT department inside the AEC firm , but it's also being driven from their client side , from the user side maybe , if we use that term .
You know , and it's more problematic for firms that are chasing a lot of the GovCon work right , sure , sure . When you're dealing with the federal government , you're dealing with state governments . You know there's data retention and there's data issues , data integrity , excuse me .
So it's one of those things to where , depending on what kind of work you're chasing , this becomes more or less a bigger problem for some than others . But generally speaking , most firms are like no , I don't want to use the public chat GPT because I can't secure the data .
So what you are finding is that a lot of firms are now moving towards this concept of private AI . So you have clients that are going out there and custom developing a chat GPT enterprise solution . Now there's obvious pros and cons to that right . The pros around that is that I control my environment . I can control my data .
The downside to that is that it does cost you more to do the upfront development to get it up and running . So now it's a balance of do I go the cheap route and potentially have some unknown data integrity , data privacy issues , or do I go a different route and spend more money and have a solution that actually solves what I'm looking for ?
Yeah , yeah , and I guess maybe we skipped a step . Perhaps at this point because there's also at the heart of everything needs to be this AI policy . Ai policy we had , um , we had David Shulman , who's an attorney in Atlanta . He spoke at our summit last October . He's also done a session with our mastermind groups .
Um , david is an expert on on IP and AI , and so he he walked through with all of our mastermind members . Here are the things that you need to be paying attention to . Here are the things you need to consider as you build out your own AI policy .
And , by the way , you need to have an AI policy because , whether you approve it or not , whether you like it or not , whether you know it or not , your employees are using AI in some way . Your employees are using AI in some way , you know , even beyond their Amazon wish list . They're using chat or they're using whatever .
So what policies , best practices do you need to have in place that everybody's adhering to ?
¶ Creating an Effective AI Policy
You know , at a minimum , you just need to have rules on what you can and can't do with the artificial intelligence right . So when you think about that for a second , like your policy should be if you wanted to start at the most basic level , you're allowed to use these tools . You're allowed to do these things .
Some firms allow it for internal meetings and internal type activities , but not client deliverables . Other firms are like try to put it in everything that you possibly can figure out where it fits into your workflow . So right , at a minimum , it's just you have to go through the evaluation of what tools are we going to allow everyone to use .
What you find is most AEC firms are Microsoft shops , meaning that they have Microsoft Office , they have Microsoft Outlook . It's very easy to turn around and say you can only use Copilot . That's a very , very easy thing .
And Microsoft has their data policies are the best that I've seen so far among all of the AI solutions , mainly because what they say is that if your data lives within your Microsoft entity , in your Azure environment , it stays there . It doesn't go out to the underlying model .
So what you find is that the folks that are at Microsoft tend to be gravitating towards those kinds of solutions simply because they're getting the best of both worlds . One it's already built into my existing licenses , so I don't have another subscription .
It's built into my Microsoft license and my data is generally secure because it's within that Microsoft environment . That's great . So that's what you see . So it's as simple as identify what tools you want everyone to use and then basically start putting rules around .
These are the things that you're allowed to do , these are the things you're not allowed to do , and that should be your baseline policy .
Yeah , I mean that obviously takes a bit of due diligence , right . And again , you know , the people that we work with are doing quite a bit of due diligence , or vetting all of the tools that are being used AI , forced or not . They're vetting the tools that they use and they all have terms and conditions . Every tool that you're using does so , okay .
So we understand the terms and conditions of the tools . We understand how the the that particular tool maybe it's all within Microsoft , maybe it's not we start to understand how it's being used , where it's being stored . Then and you mentioned right , we've got private AI models or custom AI models hosted on custom or on our own servers , et cetera .
What about regulatory considerations ? What's out there and you mentioned this before a lot of people that are pursuing government work . You know this is absolutely part of that conversation . There are other types of clients , you know types of work where this is going to be much more stringent , much clients are going to demand much more transparency , et cetera .
But what are some of the regulatory considerations that we need to keep in mind ?
So one of the things that comes up a lot , too , is that if I'm using an AI note taker or I'm using AI to create this content or something , what happens if we get sued ? Where are those things ? And so I tend to lean back on the sense of you really now have to start thinking about your data retention policy .
How long are you really required to keep information ? And you have to kind of build some diligence around that . So we've gotten , you see , a lot of firms that get into this habit like , oh , we've been around for 25 years and I have proposals that date back and I have content and notes and everything to date back 25 years .
We probably need to revisit that . We probably need to revisit the fact of , like , now that everything is digital right , what is the legal requirement for us to retain information and at what point do we have to consider either archiving or purging
¶ Data Retention and Regulatory Considerations
some of that One , not necessarily to limit our liability , but also to you know , at some point , does the retention of the data actually benefit the business long term , right ? Do I need something from 10 years ago ? So there's a lot of questions around that .
So I think you really would have to go in and start thinking about your data retention policy , because that is not something that most firms are thinking about going forward . And then you need to really kind of think about okay , from a from a government perspective , what does the contract stipulate ? How do we , you know , what am I allowed to do and not do ?
So you , it's really having to take all of those things into consideration , understanding where your business is .
Yeah .
One of the things .
I'm going to throw this out there because I wonder right , this is a question I have I wonder what the risk managers , the risk management consultants out there have to say about this , because , you know , over the years , as things have changed , right , we went from , you know , taking a camera out to the job site to a lot of people using their personal
smartphone on the job site to take job site pictures , and , as it turns out , that's not a good idea , because if something happens , everything becomes discoverable and that your employee's phone gets subpoenaed .
It would be interesting if and if you're a risk management consultant , maybe comment on this post , whether you're consuming it in video or audio format , because I think that's going to end up being an interesting part of this discussion as well .
Yeah , I mean you're also seeing some of it too , that the specialty apps that are coming out at Target . You know , subgments of our industry that are focused on , say , like GovCon . So there's some GovCon AI proposal tools out there and they're very tailored very specifically on how those operate .
So in some of these instances and we go back to the evaluation of the tools depending on the kind of business that you're pursuing , you may not be best suited to use a general AI like a chat GPT . You may have to look at something that's a little more specialized , whether that's from an open asset or a unit net where they have these specialized tools .
So , again , your tool evaluation is going to be really important , depending on the kind of work that you pursue .
Yeah , yeah , absolutely . And also , you need to understand and as you're listening to this , you probably already do understand this , so I'm going to play Mr Obvious perhaps , but you need to understand what the rules are and understand how to stay compliant with the regulations in whichever sandbox you're playing in .
And well , I think there's , you know there's , because of those unknowns , what you do find is some firms aren't really pursuing the technology or the innovation because they don't really know how to solve for some of those things Right , and I think that's a miss .
I think the organizations need to kind of make that investment in time and energy to figure out how these tools work for them so that they're prepared going forward , because I think what you're going to find is that five years from now , 10 years from now , if you're an AEC firm that hasn't embraced this kind of innovation or technology or AI now , I think you're
in real trouble in the future , because I think more firms are going to be oriented that way , that have figured it out ?
Yeah , absolutely . I mean , I was talking with somebody a couple of weeks ago that basically their sentiment was hey , we don't know , we don't understand , so we're not going to right , they're going to stick their head in the sand , Complete head in the sand type of mentality , and I don't think that's the right approach .
So , yes , there's probably some specialty tools out there , but I also think too and we've been working with some clients around this focused on developing essentially custom solutions . And what's nice now is that a lot of these what we call custom solutions are very much no-code , load-code type of deployments . Right , you look at the Azure AI Foundry .
The beautiful part about that is , yes , it's made by Microsoft , but you can pick any model that you want underneath it . You don't have to use Copilot .
You could use ChatGPT or Claude or Sonnet or Llama , so you get to pick the model that you want on the backend , and the benefit to that is is that some models are more expensive and cheaper than others , so that you can basically rein in your costs . So you get the custom solution with the model that fits your organization
¶ Custom Solutions and Cybersecurity
that doesn't require any real hard development . You don't need a software developer to get it done . So there are solutions out there that help solve for some of these data security issues , data questions . The other big thing that comes up and this kind of ties into this loosely too is that cybersecurity plays a more significant role .
When you start thinking about how these tools are all connected . Everything's in the cloud . If you don't have strong cybersecurity policies and solutions in place today , adding this tool is not going to make the problem any easier .
So you really do have to be thinking about your cybersecurity , whether or not you're AI enabled today , and more so when you're AI enabled in the future .
Yeah , yeah , absolutely so , if we think about the pros of AI policies and really being intentional about your cybersecurity , your data privacy , your data security when we have these things in place , it reduces our data security risk , right , it helps us stay compliant with the regulation , or the different regulations , depending on the sandbox that we play in , and
then it ensures that it that we are aligning our ai policies with the overall company policies and and the culture that we've developed in our organization .
I also think too right . It's , even if you want to break it down even simpler . Giving someone do's and don'ts when it comes to this can help solve each of the things that you just identified . Right . If I tell you you're allowed to do this and you're not allowed to do that , we've given somebody rules that helps reduce your data security risk .
If I tell them to say do this , you're allowed to do this and not do this , it allows them to stay compliant with any regulations that they're going after . And then if I say you can do this and you can't do this , it aligns with the internal culture of what the company's policies are when it comes to this .
So I think when you fundamentally break it down , you know just coming up with simple do's and don'ts to start is a great place to help solve for all those other things downstream yeah , yeah , every game has rules , so why wouldn't uh ?
why wouldn't the game that you play with with ai ? Uh ? Why wouldn't it have rules ? All right , what are the key takeaways ? What are the action steps ? We promised this at the beginning . Right , it's going to be digestible and it's going to be actionable . So what are the action steps that we need to take away from this conversation today ?
Yeah , I think you hit it . You know you hit the nail on the head early , right , get your AI policy in place . I know that we kind of jumped at the start but we circled back to it , but get that AI policy in place . The second thing is really figure out what tool works best for your organization , right ?
Obviously , people that are focused on GovCon , they have other requirements , so it requires other diligence , maybe specialized solutions . For the rest of us , we have options . Right , there's the obvious no code , low code type of options out there that you should be exploring .
If you're a smaller firm , off the shelf solutions with making sure that you're setting up your configuration correctly on the settings can help solve those problems at all . So
¶ Key Takeaways for Implementation
AI policy is number one . Settings can help solve those problems at all . So AI policy is number one . Two , it's the evaluation of the tools that are going to be best suited for your organization .
And then the third one is that , once you kind of solve for those other things , start thinking about your regulatory considerations , anything that may actually be that's unique , that you want to solve for , and then , when you have those three pillars in place , I think you're in a really good place to actually figure out how best to use artificial intelligence inside
your firm .
Yeah , yeah , absolutely Agree , 100% . You have to be intentional , you have to do your due diligence , you have to to vet all the tools , how they're used , where they're used , your policies , everything else . So I think this is a really good discussion .
On data privacy , data security and AI we hear this day in and day out concerns on those fronts , so hopefully , this conversation that Frank and I have been having will help you put into action some of these things that we're talking about .
Again , wherever it is that you consume this be it the podcast version , be the YouTube version , the video version Maybe you're seeing it on LinkedIn or somewhere else Let us know what you think , let us know what your questions are . What are you struggling with ? What do you need to know more about ? What are you doing ?
We , we you know Frank said it earlier these topics come from conversations and from work that we're doing with our clients , with the people in our ecosystem , so to speak , and we want to make sure that these are as relevant as we possibly can . So let us know , help us out with that .
Our production team will put links to anything that we've mentioned that's deserving , that's needed , into the show notes below , and we'll be back again next week with another episode of AI Unpacked . So , frank , thanks so much for joining me today . It was a great conversation .
Appreciate it . Yeah , again , it's one of those hot topics that comes up literally almost every single time we have a conversation with somebody .
So I'm glad that we were able to share it with everyone . Yeah , absolutely . Thanks , frank , thanks to everybody that's listening , and we'll see you again next week . Bye , everybody .
