Music Producer SerGIO Fertitta and the Power of Self-Invention
Music producer SerGIO Fertitta talks to Alex Johnson about his career both sides of the Atlantic, in L.A. as well as in Europe. With a versatile list of clientele including Coolio, Snoop Dogg, Jermaine Jackson, Shaggy, Bro-Sis, Gianna Nanini, HRGiger and many others, SerGIO has expanded the producing business into musicals, film scores, and recently wrote the music to the successful Android game "3rd Eye". "You have to reinvent yourself." SerGIO says "and to get recognised as a producer in this ...
Aug 24, 2011•15 min