Show Notes: This week on Pulling Punches , Katrina Owens, top personal branding and PR expert, shares a big update: KO Your Brand is taking a short break before returning in September 2025 with a brand-new identity. Katrina explains why this isn’t just a rest period, but a strategic move to support major behind-the-scenes changes, exciting new opportunities, and her big goal of building a seven-figure podcast. From speaking on stage in New York City to receiving awards and leveling up her brand,...
Aug 15, 2025•6 min
This week, personal branding and PR expert, Katrina Owens, is taking you behind the scenes of her ambitious goal to hit $30K in one month—and why, even though she didn’t quite get there, she’s more confident than ever that it’s coming soon. From refining her sales process to stacking powerful PR moments, Katrina shares exactly what worked, what didn’t, and the surprising lifestyle shifts that made the biggest difference. This episode is both a transparent business breakdown and a reminder that y...
Aug 13, 2025•43 min
Show Notes: This week, Katrina is pulling no punches with an exciting first look at her newest creation— Big Brand Energy Sessions , a two-part, high-impact event series coming to the Fraser Valley this October. From an intimate VIP Brand Clarity Brunch to an all-day Brand Expansion Experience, Katrina shares exactly how these events will help you dream bigger, clarify your vision, and step into your next-level brand identity. In this solo episode, she reveals: Why she created an event series th...
Aug 08, 2025•10 min
Show Notes: This week, Katrina is going deep on a topic that’s been showing up in her life, her client work, and the speaking world: ego —and how it can quietly sabotage your growth, especially if you dream of speaking on bigger stages. In this candid, stream-of-consciousness episode, Katrina shares: The moment she realized she was second-guessing her own bold messaging—and why she’s leaning into it anyway How your ego might be killing your speaking career before it even starts Why starting smal...
Aug 06, 2025•38 min
Show Notes: This week, Katrina is pulling punches on a question she constantly gets from clients, listeners, and early-stage founders: Should you build your business under your name—or create a brand that stands alone? In this short, actionable episode, Katrina shares her personal journey from “Knockout Directive” to “Katrina Owens PR,” and the real reasons why she pivoted toward a personal brand (even though she never saw herself as the face of her business at the start). Whether you're in the ...
Aug 01, 2025•11 min
Show Notes: This week, personal branding and PR expert, Katrina Owens is diving into a topic that’s buzzing across every networking call and summit room: why you’re not landing the speaking opportunities you want—and exactly how to change that. After hearing from dozens of entrepreneurs who want to speak more but feel stuck, Katrina breaks down what’s really holding most people back. If you’ve ever felt like you’re “ready” for the stage but aren’t getting booked, this is your wake-up call and ac...
Jul 30, 2025•44 min
In this week’s quick hit of Pulling Punches , Katrina Owens gets real about a common PR mistake—thinking your job is done after landing a few media wins. Straight from a recent coaching call inside the Fame Ready Entrepreneur Program , Katrina answers a burning question from a member: “How do I make my PR last longer than a post or a newsletter mention?” Spoiler: it’s not about resting on your past press. It’s about raising the bar—again and again. You'll learn: Why older media features lose rel...
Jul 25, 2025•10 min
This week, Katrina’s coming in hot from her gym era with a real talk episode all about becoming the go-to expert in your space — even if you’re still building the confidence to claim that title. In true KO Your Brand fashion, she’s pulling back the curtain on the mindset shifts, brand positioning, and PR strategy required to step into expert-level visibility — especially if you’re done playing small and ready to get seen, featured, and known. She shares: Why claiming the “expert” identity is non...
Jul 23, 2025•43 min
This week on Pulling Punches , Katrina Owens is sharing an insider opportunity that could seriously shift the trajectory of your personal brand. She’s speaking at the upcoming Standout to Sellout Virtual Summit (July 23–25, 2025), and in this quick-hit episode, she’s breaking down why these kinds of events are one of the smartest, most overlooked moves you can make—especially if you're trying to land speaking gigs, increase visibility, or grow your brand without spending a dime . In this episode...
Jul 18, 2025•9 min
This week, Katrina is pulling no punches on a hot-button topic in the personal branding and PR world: paid public relations opportunities . From paid podcast guest spots to speaking fees and magazine features, Katrina breaks down which investments are worth it —and which ones are a total waste of your time, money, and energy. In this solo episode, she shares: Why she will never pay to speak on a stage or to be on a podcast—and why you shouldn’t either The key difference between brand awareness v...
Jul 16, 2025•47 min
This episode isn’t just about how I got a speaking gig at Females on Fire , it’s about what made it possible in the first place. From a casual DM to a gut-aligned yes to a perfectly timed application, I’m walking you through every single step (and the years of visibility groundwork) that led to this opportunity. If you’ve ever wondered how to start landing bigger speaking stages or felt unsure if “just showing up” really makes a difference—this episode is for you. You’ll hear the exact moves I m...
Jul 11, 2025•16 min
This is not your average podcast episode, and this wasn’t your average two weeks. In today’s episode, Katrina Owens takes you behind the scenes of her very first international speaking engagement at the Business Besties event in Orlando. From Whistler to Orlando to New York City, Katrina shares the highs, the emotions, the speaking strategy, and the investments that made this visibility sprint possible. She also breaks down exactly how she prepped her talk, including how she worked with a speaki...
Jul 09, 2025•49 min
What happens when the life you've built starts to feel too small for the version of you that's emerging? In this week’s Pulling Punches, Katrina shares a powerful personal story sparked by a lunch with her long-time friend and mentor, Dr. Lawrence Loh—who introduced her to a phrase that stopped her in her tracks: "BC Big." This episode unpacks what it means to grow beyond the space you’re in, why success can make your old life feel out of sync, and what it really costs to step into the bigger vi...
Jul 04, 2025•12 min
Think PR is only for the extroverted, spotlight-loving entrepreneurs? Think again. In this solo episode, Katrina Owens breaks down how introverts can thrive using PR—without compromising their energy, boundaries, or authenticity. From virtual summits to contributor articles, you’ll learn strategic ways to grow your brand visibility without feeling overexposed or overwhelmed. Whether you identify as shy, introverted, or somewhere in between, this episode will give you tactical tools to build auth...
Jul 02, 2025•43 min
Are your Instagram highlights selling for you or just serving vibes? In this Pullin' Punches micro-episode of KO Your Brand , Katrina shares a juicy takeaway straight from inside the Fame-Ready Entrepreneur Program that you’ll want to implement ASAP: the sneaky reason your Instagram profile might be making it harder for clients to buy from you. After a powerful guest expert session with Haus of Nia, Katrina realized she was making the same mistake as many of her clients, using her highlights lik...
Jun 27, 2025•13 min
Let’s talk about something no one in PR wants to admit: Most podcast pitches are terrible, and yes, I have receipts. In this episode of KO Your Brand , Katrina Owens is pulling back the curtain on the real reasons your emails aren’t landing media, guest interviews, or speaking spots—and what to do instead. You’ll learn: Why a bad pitch can actively hurt your personal brand (especially if you’re using an agency) The anatomy of a perfect pitch: subject lines, personalization, value, and the right ...
Jun 25, 2025•56 min
Paying to speak? Not on my watch. In this Pullin' Punches mini-episode, Katrina Owens shares her unfiltered take on the rise of pay-to-speak opportunities —and why they’re often the biggest red flag for personal brand entrepreneurs. As a top PR and personal branding expert (who’s spoken on countless stages, both free and paid), Katrina is pulling back the curtain on: Why paying to speak can actively hurt your brand reputation How to spot the difference between a strategic speaker sponsorship vs....
Jun 20, 2025•11 min
This week on KO Your Brand , we’re doing something totally new: our first-ever guest episode —and it’s a good one. Meet Heather Jude , Knockout Directive’s behind-the-scenes creative powerhouse and the founder/designer behind Jude Canada , a custom eventwear brand for bold, powerful women. Just two weeks ago, Heather pulled off a completely sold-out fashion show in Vancouver—combining red carpet-worthy looks, immersive experience design, and even a surprise choreographed dance. In this raw, funn...
Jun 18, 2025•43 min
In this week’s Pulling Punches micro-episode, top Personal Branding & PR Expert Katrina Owens shares a behind-the-scenes look at how she’s using AI (specifically ChatGPT) to streamline content creation and build omnipresence across Instagram, Threads, TikTok, YouTube Shorts, LinkedIn, and her podcast email list. But this isn’t another generic “AI for content” chat. Katrina breaks down exactly how she trained ChatGPT to understand her unique brand voice—and how you can do the same to save tim...
Jun 13, 2025•13 min
This week’s episode of KO Your Brand is different. There are no tactical tips. No PR breakdowns. No personal brand strategies. Instead, Personal Branding & PR Expert, Katrina Owens, opens up about one of the most vulnerable and unspoken parts of entrepreneurship: the emotional weight of business debt—and what it means when your dream life finally arrives, but you're still battling the inner dialogue that says you don’t deserve it. This is the side of personal branding that rarely makes it to...
Jun 11, 2025•34 min
In this week’s Pulling Punches mini episode, Katrina Owens shares a real-time, real-revenue win that proves how powerful a well-built personal brand and funnel can be, especially when they work together. Inside this 10-minute episode, Katrina breaks down: What passive income actually looks like for a personal brand A behind-the-scenes look at the simple but effective funnel that’s converting new clients Why your personal brand must come before the funnel The difference between having content and...
Jun 06, 2025•11 min
In this episode of KO Your Brand , personal branding and PR expert Katrina Owens shares one of her most foundational beliefs: you can’t succeed with public relations without a strong social media presence first . She breaks down the following: Why PR and social media are not interchangeable—and how they work together to build authority The 4 essential types of content every press-ready personal brand needs A past client story that changed how she delivers PR support forever Real examples from he...
Jun 04, 2025•51 min
If you want to land more speaking gigs—and actually get paid to share your expertise—this episode breaks down the one thing most entrepreneurs are missing: a speaker webpage. In this week’s Pulling Punches micro-episode of KO Your Brand , Katrina shares the mindset shift, messaging tips, and strategic structure behind the speaker page that helped her (and her clients) get booked for major conferences, corporate trainings, and brand-building stages. She dives into: Why a speaker page is more than...
May 30, 2025•17 min
If you’re building a personal brand and wondering what actually moves the needle , this episode is your blueprint. In this week’s episode of KO Your Brand , Katrina breaks down the three essential PR opportunities every personal brand needs to build visibility, elevate authority, and grow a profitable business: Media Features (Why they build authority , not awareness, and how to use them strategically) Podcast Interviews (The fastest way to grow your audience and prove you're an expert) Speaking...
May 28, 2025•47 min
Hot take from a Hawaiian sunbeam: Your personal brand is not your personal life. In this unfiltered (and yes, bikini-clad) Pulling Punches episode, Katrina Owens breaks down a major misconception she sees every day online—people confusing oversharing for strategy. You’ll learn: The clear difference between personal branding and personal sharing Why content about your family, feelings, or fitness routine won’t build a profitable brand—unless it’s tied to your message How Katrina used vacation con...
May 23, 2025•12 min
Can traveling really grow your personal brand? In this unplugged, Hawaii-recorded episode, Katrina Owens shares the behind-the-scenes of how she built an international personal brand that lets her fly first class, land global PR opportunities, and book speaking gigs across North America—without burning out or being glued to her desk. She’s not selling you a dream. She’s walking you through the strategy . Whether you’re a coach, service provider, event host, or local business owner, this episode ...
May 21, 2025•42 min
Want to grow your personal brand using PR — but don’t want to spend thousands on a publicist or agency? This week on Pulling Punches , Katrina Owens officially introduces the Fame-Ready Entrepreneur Program — her 12-month group coaching and PR access membership designed for entrepreneurs who want to become famous for their work . Inside this micro-episode, you’ll learn: ✅ What the Fame-Ready Entrepreneur Program actually is ✅ How it helps you secure real PR opportunities (speaking gigs, media fe...
May 16, 2025•13 min
If you've ever dreamed of standing on stage to grow your brand—but you're not sure how to actually start —this episode is for you. In today’s deep-dive, Katrina Owens, personal branding and PR expert, breaks down the real difference between using speaking as a marketing strategy to attract clients vs. building a full-blown career as a keynote speaker . (Spoiler alert: The goals, audience, and content are totally different.) Whether your aim is to drive sales, build credibility, or eventually get...
May 14, 2025•40 min
In this behind-the-scenes episode of Pullin’ Punches , Katrina Owens shares exactly how she landed her biggest speaking opportunity yet — the Rich Girl Cult Conference in New York City — without sending a single pitch. Spoiler alert: it all came down to relationship-building . If you’re a coach, consultant, or creative entrepreneur trying to grow your personal brand and land speaking opportunities, this short and powerful episode will show you: The real reason Katrina was invited to speak at one...
May 09, 2025•12 min
Thinking about hiring a publicist or PR agency to grow your personal brand? You might want to hit pause on that. In this unfiltered episode of KO Your Brand , top personal branding and PR expert Katrina Owens reveals why she no longer believes in traditional PR, and what personal brands should be doing instead to feel truly famous for their work. Katrina dives into the outdated agency model, the hidden costs of outsourcing publicity, and how done-for-you PR often leads to missed opportunities an...
May 07, 2025•42 min
