Imagine the first 15 seconds of any conversation in sales or marketing. Picture the homepage of a website, the initial beats of an advertisement, the opening lines of an email, or the introduction in a virtual Zoom room. These crucial moments are not just opportunities. They are the battlegrounds where a business either captivates or loses its audience. In this edition of the Knucklehead podcast, Stephen is joined by Kate DiLeo. Successful in building a winning brand pitch for outbound sales, Ka...
Nov 14, 2023•23 min•Ep. 176
The Knucklehead Podcast and MEDEVAC Podcast join forces in this episode to discuss the value of networks and communities. Our hosts, Stephen Colon, Christian Meyers, and David Reid, share their personal experiences in the military and the importance of valuing one's own story of struggle and recovery. They emphasize the power of resilience and the need to take risks and challenge oneself to grow and succeed. With a mission to share stories of service, injury, recovery, resiliency, failure, and s...
Oct 17, 2023•45 min•Ep. 175
For some lucky souls, the universe lays out a space for them, a place where they can fit into society. There are, however, others who do not conform to the traditional spaces and roles. They are square pegs in a round hole world. How can these individuals defy the conventional narrative and resist the constraints of societal norms? In this episode of the Knucklehead podcast, Stephen talks with Christopher Lochhead. A dyslexic paperboy from Montreal who got thrown out of school at 18, Christopher...
Sep 28, 2023•35 min•Ep. 174
Selling is essential for all business owners and salespeople, but knowing how to do it effectively can be challenging. Despite having a great product or service, sellers may need help to close deals and generate revenue. While each business is unique, and each salesperson has their own strengths and weaknesses, how can business owners and sellers sell more effectively and achieve greater success in their business? In this edition of the Knucklehead Podcast , Stephen talks with Adam Boyd, Princip...
Mar 07, 2023•29 min•Ep. 173
When it comes to family businesses, there are a lot of different dynamics at play. And when things go wrong, it can be tough to cope with the fallout. Bankruptcy can be a very difficult and stressful time for everyone involved. The impact on mental health is often devastating and can feel like a personal failure. In today's edition of the Knucklehead Podcast, our guest, Billy Self, talks about the trauma his parents went through when their family business went bankrupt. He also shares the story ...
Nov 30, 2022•1 hr 7 min•Ep. 172
As technology continues to evolve, new platforms for marketing emerge. While some marketing strategies become outdated, others become more relevant than ever. One such strategy is video marketing. When done correctly, video marketing can help businesses to reach a wider audience, build brand awareness, and generate leads and sales. In today's edition of the Knucklehead Podcast, our guest, Evan Renfroe, talks about how he got into the video and media industry, his biggest failure in his fitness b...
Oct 27, 2022•39 min•Ep. 171
For many people, owning their own business is an appealing proposition. However, the realities of starting and running a successful business can be daunting. But for those with an entrepreneurial spirit, franchising is a much better option. Franchising offers would-be business owners the opportunity to get started with a proven business model and to benefit from the support of a successful franchisor and a larger organization. In today's edition of the Knucklehead Podcast , our guest, Jon Ostens...
Aug 02, 2022•30 min•Ep. 170
Small businesses often face challenges in building a positive reputation and generating media coverage. That's because they don't have the same resources as larger businesses. They may not have a dedicated marketing or public relations team or have the budget to pay for advertising. How can small companies step up their public relations game to attract customers and generate revenue from dream clients? In today's edition of the Knucklehead Podcast, Mickie Kennedy talks about Public Relations (PR...
Jul 12, 2022•33 min•Ep. 169
Working in the film industry can be a very rewarding experience. You get to be a part of the creative process, collaborate with other talented individuals, and see your work come to life on the big screen. However, it's important to keep in mind that the film industry is also a business. There are many moving parts, and things can change very quickly. That is what our guest, Tim Tortora, shares today. In today's edition of the Knucklehead Podcast, Tim Tortora talks about what attracted him to th...
Jul 05, 2022•33 min•Ep. 168
The business world is ever-changing and evolving. What once worked ten or twenty years ago may no longer work today. As society evolves, so must the business world. With technology-driven businesses and social media marketing on the rise, it can be tricky to navigate the waters of social media while remaining true to your brand. How can entrepreneurs build a business that can stand the test of time? In today’s edition of the Knucklehead Podcast , our guest, B. Jeffrey Madoff, talks about the big...
Apr 12, 2022•26 min•Ep. 167
Cryptocurrency represents a new form of digital asset that sits outside the traditional financial system. It is an asset class that is uncorrelated to the stock market providing investors with a greater opportunity for portfolio diversification. With crypto becoming a more and more popular investment, what makes it so appealing at a time when stock markets are volatile? In today’s edition of the Knucklehead Podcast , our guest, Jeff Sekinger talks about what attracted him to cryptocurrency inves...
Apr 05, 2022•23 min•Ep. 166
Delegation can be a challenge for some business owners. They feel like they need to do everything themselves in order to be successful. This simply isn't true! In fact, delegation is one of the most important foundations of any business. Delegating tasks to your team frees up your time to focus on the things that matter most - growth. In today’s edition of the Knucklehead Podcast , our guest, Emily Morgan talks about what business owners need to do to scale up their business, why hiring an assis...
Mar 15, 2022•24 min•Ep. 165
A lot goes into creating an effective database for your business. You need to have a plan and a goal in mind before you even start - what are you hoping to achieve with this data and how will it help your business grow. Without a clear goal, you'll find yourself wasting time and energy on something that doesn't produce results. Having a solid data analytic is essential for any business. Make sure you create yours with your goals in mind! In today’s edition of the Knucklehead Podcast , our guest,...
Mar 01, 2022•21 min•Ep. 164
Making mistakes is an important part of the learning process. It's an opportunity to reflect on what you could have done differently and how you can improve in the future. Even the most successful and admired leaders make mistakes. The key is to learn from those failures and grow from them. Today’s edition of the Knucklehead Podcast features our guest, Michelle Reines. She will talk about the mistakes she made in her leadership in the past, what she learned from them, and how she leveraged those...
Feb 08, 2022•27 min•Ep. 163
There are few things in this world that are as powerful as words. They can be used to build relationships and make a change, but also have the potential to create a negative impact on people. Words are so powerful that they are capable of affecting not only those around us but also our own lives. How can we protect ourselves from the negative effects of words and harness the positive power of language? In today’s edition of the Knucklehead Podcast , our guest, Jonah Larkin talks about the influe...
Jan 25, 2022•33 min•Ep. 162
Mistakes are a natural part of the learning process and they can happen to everyone. It's normal to look back on them with regret. But what we learn from these mistakes is more valuable than anything else we could have learned at the time of doing something right. The point of making mistakes is not to avoid them altogether, but rather to learn from them and use that knowledge in the future. In today’s edition of the Knucklehead Podcast , Stephen talks with Cordell Bennigson, Advisor at Echelon ...
Jan 18, 2022•44 min•Ep. 161
Mistakes happen all the time, they’re inevitable. They’ve always been part of being human, since time immemorial. Though mistakes are often seen as negative, they can actually be positive learning opportunities. We all make them. Whether they’re big or small, what matters is what we learn from them. In today’s edition of the Knucklehead Podcast , our guest, Joseph O'Connor shares some of the knucklehead moments that he has learned from, why people are hesitant to take risks, and what role coache...
Jan 11, 2022•22 min•Ep. 160
Mistakes happen, it's a fact of life. But what you do with them can be the difference between success and failure. They can be defining moments that empower you to do better next time, and they make you stronger in the end. There is no one who has made it to the top without making mistakes. They become a part of your story and give you the opportunity to grow and move forward. In today’s edition of the Knucklehead Podcast , our guest, Ian Koniak talks about the life-threatening situation that ch...
Jan 04, 2022•27 min•Ep. 159
The world of art is a place where anyone can be themselves. Some people are born with a creative spark in them, others need to learn how to be creative by practice. Regardless of the circumstances, creativity applies not just to art but also to business and life in general. Being able to create innovative ideas that are relevant to today can make you stand out, thrive, and survive. In today’s edition of the Knucklehead Podcast , our guest, Maria Brito talks about the business side of creative ar...
Dec 28, 2021•41 min•Ep. 158
As someone who has gone through horrible bankruptcy, slept on his mom’s floor, did not have a job, and fasted for 72 hours, Tay Sweat has suffered every hardship imaginable. But rather than feeling pity for himself over his failures, he took full advantage of them and invested in himself. Today, Tay has earned his reputation in the world of health and fitness, stock trading, and entrepreneurship. He runs three multibillion-dollar businesses and is a full-time investor in real estate and the stoc...
Dec 21, 2021•35 min•Ep. 157
Technology is changing the way we do things. From self-driving cars to personalized marketing strategies, artificial intelligence (AI) plays an important role in today's business and economy. In spite of the challenges of keeping up with this emerging technology, knowing the roadblocks is the first step to unlocking its full potential. In today’s edition of the Knucklehead Podcast , our guest, Neil Sahota talks about artificial intelligence (AI) as a business driver. He will discuss the roadbloc...
Dec 14, 2021•25 min•Ep. 156
Being a journalist for most of his life, Kevin noticed that the majority of businesses, especially those in the newspaper and media industry, are trapped in their own business model. As newspapers and other print media have waned in popularity, digital format is now the future of journalism, and category design will play an increasingly important role in shaping how readers interact with content. In today’s edition of the Knucklehead Podcast , our guest, Kevin Maney, will discuss his transformat...
Oct 26, 2021•26 min•Ep. 155
It's a new age out there, and the way people invest is changing as well. With the explosion in the popularity of cryptocurrencies over the past few years, many people are wondering how to get started and which currency they should invest in. While cryptocurrencies are revolutionizing the way we transact, we can’t help but wonder if this is just a fad or an evolution of something much bigger. Obsessed about all things crypto, Shahar quit his job to devote his time to crypto investing. Despite los...
Oct 19, 2021•31 min•Ep. 154
Finding opportunities and turning them into a thriving business is a part of every entrepreneur's life. And one thing that sets a successful entrepreneur apart is the ability to identify opportunities and act on them quickly. It might not be the next big thing, but it can be something to learn from. As the old saying goes, "Opportunities don't happen. They're made." In today’s edition of the Knucklehead Podcast, our guest, Dalair Hudson talks about his fair share of screw-ups that have taught hi...
Oct 12, 2021•39 min•Ep. 153
Entrepreneurship can be a difficult and downright scary endeavor. While most business owners fall into the trap of finding the right person and creating the perfect team to grow their company, people desire to be led by a great visionary and a great leader who has a vision of where their company is going in the future. Stop searching for the right person, start being the right person . Have the right mindset and take action in the right direction. In today’s edition of the Knucklehead Podcast , ...
Sep 28, 2021•29 min•Ep. 152
Having seen firsthand the dark side of the patent system, Russ spent most of his time learning the ropes of patent law and “reverse engineer” the process. As he is now recognized as one of the world’s leading patent strategists, the $5,000 he lost on a worthless patent search in the early days of his career has turned out to be the best investment he has ever made. His mantra Show up and do the next right thing In today’s edition of the Knucklehead Podcast , Russ Krajec will talk about how his e...
Aug 31, 2021•37 min•Ep. 151
With air and space as his training ground, Wes knows what it means to pay attention and stay focused. While these military skills are synonymous in the business world, knowing how to focus your attention on what you need to be paying attention to is the key to achieving your business goals. How to stay focused on achieving your goals: Start from the target and work backward In today’s edition of the Knucklehead Podcast , our guest, Wes Woodhouse will discuss how skills learned in the military ar...
Aug 23, 2021•28 min•Ep. 150
Having the lack of faith in handing over necessary things to his people, Cory lost half a million dollars in his business. After finding himself with the wrong priority, he has now centered his efforts on the value of leadership and how to empower leaders so they can empower their teams. The most valuable lesson about leadership: Leadership isn't about you. It's about the willingness to serve and add value to people. In today’s edition of the Knucklehead Podcast , our guest, Cory Lee will talk a...
Aug 02, 2021•30 min•Ep. 149
With today's emerging technologies and the way people are being presented with opportunities, there is no doubt that “change” is the only thing constant. Despite the belief that hustle and grind are the keys to moving forward, there are simple principles that, when given attention, will be a game changer to thrive and survive. Principles that are helpful in business or in personal life Adapt to changes Be consistent Know when to stop In today’s edition of the Knucklehead Podcast, our host, Steph...
Jul 13, 2021•20 min•Ep. 148
Growing up from a difficult childhood in Montana, Davin capitalized on his life experiences, reclaimed himself, and emerged victorious. Combining the discipline he learned in the military and the constant refinement of his skill set through education and networking, he is now part of the leadership team of the world's leading provider of electronic forms management, automation, and workflow. In today's edition of the Knucklehead Podcast, our guest, Davin Marceau will talk about his military expe...
May 17, 2021•23 min•Ep. 147
