Has the Sharing Economy Disrupted Marketing? Not Quite… - podcast episode cover

Has the Sharing Economy Disrupted Marketing? Not Quite…

Oct 31, 201912 min
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Episode description

A new paper by Wharton’s Cait Lamberton offers guidance for marketers who must transform traditional practices and beliefs to fit the modern sharing economy.

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Has the Sharing Economy Disrupted Marketing? Not Quite… | Knowledge at Wharton podcast - Listen or read transcript on Metacast