Why Social Entrepreneurs Should Pressure-test Their Ideas

Social entrepreneurs -- those who try to tackle major social problems such as poverty and disease while generating revenues -- are often well-meaning people. But in their desire to make a difference to society they sometimes fail to subject their ideas to rigorous tests. Ian MacMillan a professor of management at Wharton and James Thompson who leads the Wharton Social Enterprise Program have just published an ebook titled The Social Entrepreneur’s Playbook to help entrepreneurs do just that. (Video with transcript)

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