Why Influencers Should Pay Attention to Word Choice - podcast episode cover

Why Influencers Should Pay Attention to Word Choice

Sep 16, 202413 min
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Episode description

The right word choice can help social media influencers increase engagement, according to research from Wharton marketing professor Jonah Berger.

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Why Influencers Should Pay Attention to Word Choice | Knowledge at Wharton podcast - Listen or read transcript on Metacast