When the Going Gets Tough the Tough Don’t Skimp on Their Ad Budgets
Nov 26, 2008•12 min
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Episode description
With corporate managers under enormous pressure to control costs and maintain liquidity in the current credit crisis advertising budgets often appear to be a dispensable luxury in the struggle to survive. According to Wharton faculty and marketing experts that attitude can result in short-term gains but long-term trouble.
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