When Giving Means Losing: Do Charitable Promotions Pay Off?
Nov 27, 2018•12 min
Listen to this episode in Metacast mobile app
Don't just listen to podcasts. Learn from them with transcripts, summaries, and chapters for every episode. Skim, search, and bookmark insights. Learn more
Episode description
Firms often run philanthropic campaigns in hopes of increasing customer loyalty and purchases. But does it always work? Recent Wharton research looks at that question in the context of an online taxi-booking platform.
Hosted on Acast. See acast.com/privacy for more information.
For the best experience, listen in Metacast app for iOS or Android