What Makes Virtual Influencers Effective? - podcast episode cover

What Makes Virtual Influencers Effective?

May 09, 202512 min
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Episode description

Virtual influencers are more effective when paired with a companion, which makes them seem more human and trustworthy, according to research from Wharton's Jonah Berger, USC Marshall’s Giovanni Luca Cascio Rizzo, and LUISS Guido Carli University’s Francisco Villarroel Ordenes.

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What Makes Virtual Influencers Effective? | Knowledge at Wharton podcast - Listen or read transcript on Metacast