Wharton Marketing Matters: Groov Founder Dan Cataldi on Reinventing Custom Orthotics
Mar 19, 2026•29 min
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Episode description
Dan Cataldi, Founder of Groov, joins Barbara and Americus to explain how the company uses iPhone-based 3D scanning to create custom inserts, why proprietary data and speed matter for defensibility, and how brand identity and packaging help build long-term advantage.
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