Unilever’s Michael Polk: It’s All about ’Dislocating Ideas’
Nov 15, 2006•10 min
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Episode description
To drive home the subject of his speech at the recent third annual Wharton Marketing conference Michael Polk president of Unilever United States flashed up a definition straight from the dictionary: ’Innovation: a new idea or method; a change in something established.’ Polk who manages such brands as Dove Axe Slim-Fast Country Crock Wishbone and Q-Tips said innovation not invention lies at the heart of successful marketing campaigns.
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