Under Armour’s Kevin Plank: Creating ’the Biggest Baddest Brand on the Planet’

Now a billion dollar company Under Armour began with a single product -- a form-fitting moisture-wicking shirt that founder and CEO Kevin Plank developed to remedy his own problems with perspiration after a long day on the football field. At a recent presentation co-sponsored by the Wharton Leadership Lectures and the Jay H. Baker Retailing Initiative Plank discussed the company’s growth trajectory and shared the principles and slogans that guide him in his efforts to build ”the biggest baddest brand on the planet.”

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