The Shopper of Tomorrow: Trading Down
Feb 18, 2009•13 min
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Episode description
Attention Shoppers: We no longer have the following items -- ”a sense of entitlement ” ”conspicuous consumption” and ”a golden period of luxury.” At least that is the word from Wharton faculty and other experts who point to a new logic that is defining not just what U.S. consumers buy but how they view the shopping experience.
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