The Science of Blockbusters: What Makes a Good Story? - podcast episode cover

The Science of Blockbusters: What Makes a Good Story?

Mar 07, 202214 min
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Episode description

New research co-authored by Wharton’s Jonah Berger quantifies why some movies television shows and other stories are more successful than others.

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The Science of Blockbusters: What Makes a Good Story? | Knowledge at Wharton podcast - Listen or read transcript on Metacast