The Omnichannel Dilemma: How Retailers Can Get It Right - podcast episode cover

The Omnichannel Dilemma: How Retailers Can Get It Right

Dec 08, 202027 min
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Episode description

New research from Wharton’s Santiago Gallino and Robert Rooderkerk of Erasmus University offers companies practical advice on how to develop new products that are ready to compete in an omnichannel world.

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