The Move to Vertical Product Integration: Can Microsoft Succeed Here Too?

Given Microsoft’s efforts to create a music player and service dubbed ”Zune ” and its offer of design assistance to PC makers in preparation for the company’s new Vista operating system it appears that the software giant is increasingly dabbling in hardware and playing a bigger role in product design. The big question is: Why? While some analysts dismiss Microsoft’s efforts as Apple envy experts at Wharton say there is a bigger picture. Microsoft wants more control over integrating its software with the gadgets that could open new markets. Its real mission: Find new vertical markets to dominate so it can continue to grow even if its Windows monopoly erodes.

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