The Failure of Customization: Or Why People Don’t Buy Jeans Online
Mar 27, 2002•9 min
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Episode description
Ever since the Internet emerged as a sales channel in the 1990s it has been thought that one of the chief advantages of e-commerce would be its ability to facilitate the customization of goods and services for consumers. That promise however is not yet close to being realized according to experts at Wharton and an e-commerce research firm.
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