Secrets of Successful Ad Campaigns: Lessons from Absolut Nike and NASCAR
Sep 25, 2002•14 min
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Episode description
Drinking and driving don’t mix but Absolut vodka and NASCAR now have something in common. The two companies were honored along with Nike as winners of the Excellence in Marketing awards at last week’s CMO Summit held at Wharton on Sept. 19-20. Knowledge at Wharton covered presentations describing the award-winning ad campaigns that have earned these brands global recognition.
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