Reborn and Restructured Can the Global Auto Industry Put Customers in Drive?

The talk coming out of the 2011 North American International Auto Show in Detroit (which opened on January 10 and closes on Sunday) was full of optimism about a turnaround for an industry that suffered a significant beating during the recent recession. The worldwide auto business emerging from the upheaval of recent years is much altered with several brands changing hands and manufacturers like General Motors and Chrysler restructuring after government bailouts and bankruptcy filings. In an interview with Knowledge at Wharton management professor John Paul MacDuffie discusses the outlook for 2011 and beyond.

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