Put on Hold: Why Telecoms Can’t Get Consumers to Bond More with Their Cell Phones
Mar 05, 2008•10 min
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Episode description
As the price of wireless transmissions drops telecom carriers need to focus on new applications that will engage consumers more deeply with their mobile devices -- and encourage them to pay a premium for wireless services according to speakers at the recent Wharton Business Technology Conference whose theme was ”Enterprise Agility: Lead with Speed.”
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