Product Placement in the Pews? Microtargeting Meets Megachurches
Nov 15, 2006•18 min
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Episode description
Church pastors last year had a chance to win a free trip to London and $1 000 cash -- if they mentioned Disney’s film ”The Chronicles of Narnia” in their sermons. Chrysler hoping to target affluent African Americans with its new luxury SUV is sponsoring a Patti LaBelle gospel music tour through African-American megachurches nationwide. Advertising has begun to seep into churches according to religious marketing and academic experts pushing the boundaries by selling products with no intrinsic religious value.
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