One Billion Three Hundred Million: The New Chinese Consumer
Oct 16, 2006•20 min
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Episode description
Despite rapid urbanization and the emergence of a strong status-conscious middle class experts from Boston Consulting Group and Wharton point out that China is still ”a country of extremes ” where it pays to understand the differing habits and mindsets of the rich and poor as well as the subtleties of consumer rationales for trading up and down when making purchases.
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