Of Cell Phones Maps and Mental Models: Why Doing What Was Right Is Sometimes Wrong

Why don’t we see the truck racing toward us or the treasure of gold beneath our feet? Are these just invisible events? In this excerpt from the book It Starts with One: Changing Individuals Changes Organizations authors J. Stewart Black and Hal B. Gregersen offer examples from the mobile phone industry and from the Spanish exploration of America in the 16th century to explain why organizations and individuals fail to see the need for change. ”Why do we fail to see the need for change?” the authors ask. Their answer: ”Fundamentally we fail to see because we are blinded by the light of what we already see.”

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