Navigating the Labyrinth: Sales and Distribution in Today’s China
Oct 16, 2006•14 min
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Episode description
Experts from Wharton and Boston Consulting Group say that firms should not underestimate the skills they will need to navigate the labyrinthine networks of state-owned distribution companies and small private wholesalers in China -- particularly as they try to expand outside the country’s largest 30 or 40 cities into its 500-plus other large markets.
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