Michael Porter Asks and Answers: Why Do Good Managers Set Bad Strategies?

Errors in corporate strategy are often self-inflicted and a singular focus on shareholder value is the ”Bermuda Triangle” of strategy according to Michael E. Porter director of Harvard’s Institute for Strategy and Competitiveness. Porter who recently spoke at Wharton as part of the school’s SEI Center Distinguished Lecture Series challenged managers to stop trying to be the best company in their industry and instead deliver ”a unique value” to their customers.

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