McCormick’s Alan D. Wilson on Pricing Innovation and the ’Romance of Spice’
Mar 02, 2011•24 min
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Episode description
In three years as CEO of spice maker McCormick Alan D. Wilson has been charged with steering the company through difficult economic times and periods of extreme volatility in commodities prices. In a recent conversation with Knowledge at Wharton Wilson discussed McCormick’s efforts to expand internationally why the increased popularity of Food Network and celebrity chefs has been a boon and the company’s aim to create a relationship with customers by playing up ”the romance of spice.”
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