Lou Gerstner’s Turnaround Tales at IBM

In the foreword of Who Says Elephants Can’t Dance? Louis V. Gerstner Jr.’s memoir of his nine years as CEO of IBM the author confesses that he isn’t one for reading the kind of book he’s written. After a twelve-hour day at work he asks “who would want to go home and read about someone else’s career at the office?” Apparently a lot of people do if book sales are any indication. Although he has his critics Gerstner’s book tells how he turned IBM from a potential dinosaur into a dancing pachyderm.

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