Jugaad: A Frugal Flexible Approach to Innovation

In their book Jugaad Innovation: Think Frugal Be Flexible Generate Breakthrough Growth authors Navi Radjou Jaideep Prabhu and Simone Ahuja present a new approach to innovation that is fueling growth in emerging markets as well as developed ones. Radjou and Ahuja recently sat down with Knowledge at Wharton to talk about the six principles of jugaad a Hindi word meaning ”an improvised solution born from ingenuity.” (Podcast with transcript)

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