Innovation Networks: Looking for Ideas Outside the Company

According to Larry Huston managing partner of consulting firm 4INNO future competitive advantage will depend on ”innovation networks” -- individuals and organizations outside a company that can help it solve problems and find new ideas for creating growth. A senior fellow at Wharton’s Mack Center for Technological Innovation Huston was vice president of knowledge and innovation for many years at Procter & Gamble where he was the architect of its Connect + Develop program an approach that helped extend the company’s innovation process to include 1.5 million people outside of P&G. Huston spoke with Knowledge at Wharton about how innovation networks function.

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