In the Global Crisis Coke CEO Muhtar Kent Sees Headwinds -- and Tailwinds

Although companies around the world are clearly feeling the impact of the economic crisis Coca-Cola CEO Muhtar Kent insists that he will remain focused on moving the company toward an ambitious goal: Increasing global annual revenues for the firm and its more than 300 independent bottlers from $650 billion now to more than $1 trillion by 2020. During a recent Wharton Leadership Lecture Kent talked about his three decades in the beverage industry the ”new equilibrium” facing global brands the challenges of dwindling energy supplies and the opportunities he sees in emerging markets among other topics.

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