How Good or Bad Marketing Decisions Can Make or Break a Company
May 09, 2001•6 min
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Episode description
Approximately 60% of new ventures fail because of bad marketing decisions according to Wharton professor Leonard Lodish author of a new book entitled Entrepreneurial Marketing. The book explores the critical role marketing decisions – on everything from brand building and positioning to advertising and pricing - play in a company’s success. As Lodish says: “There are some business people who intuitively understanding marketing but there are a lot who do not.”
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