How E*Trade’s Caplan Brokered a Turnaround for a Once-doomed Company
Jan 24, 2007•11 min
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Episode description
There’s a saying in show business: Never follow an animal act. Yet that was the tough task facing Mitchell Caplan CEO of E*Trade Financial Corp. when he took the floor to deliver a speech at Wharton -- with the audience still laughing over a clip from a notorious E*Trade ad that aired during the 2000 Super Bowl. Caplan didn’t falter however and went on to discuss how he had helped rescue a company that four years ago seemed on the brink of extinction.
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