House Rules: How Siebel Systems Became a Star
Jan 17, 2001•8 min
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Episode description
“When people have a choice they choose service over anything else including price and product attributes ” says Pat House co-founder and executive vice president of Siebel Systems the world’s leading supplier of eBusiness application software. During a visit to Wharton earlier this month House explained the strategy that has allowed Siebel to thrive in a notoriously turbulent industry.
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