Google’s Next Search: A New China Strategy?

After discovering that hackers based in China had broken into the Gmail accounts of Chinese human-rights advocates Google halted operation of its Internet search engine on the Chinese mainland earlier this month and started directing users to its Hong Kong site. On March 29 Chinese officials retaliated by blocking some of Google’s mobile Internet services. While conflict may have seemed inevitable what does it mean for Google’s long-term plans for operating in China? And what lessons can other multinationals learn as this story plays out? Knowledge at Wharton asked Wharton management professor Marshall Meyer and marketing professor John Zhang these and other questions. 

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