From Confrontation to Experimentation: The Music Industry Is Playing a New Tune

EMI Music backs a label that turns the traditional economics of the recording industry on its head. Vivendi’s Universal Music Group creates multiple pricing schemes for CDs. Sony BMG Music Entertainment and Yahoo decide to sell a single without digital rights restrictions. These moves typify a flurry of experimentation by major record labels in recent weeks and stand in stark contrast to earlier behavior by an industry that six years ago was best known for launching anti-piracy lawsuits against Napster -- a network that originally swapped music files for free -- and individual users. Today according to experts at Wharton the recording industry is actively trying to create new business models as it navigates the emerging Internet-enabled landscape.

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