Fresh Off Its IPO Can GM Stage a Comeback?

After years of declining market share and unprofitability -- and a multi-million dollar bailout by the United States government -- General Motors is once again a publicly held company. The automaker which raised some $20 billion through last week’s initial public offering is on sounder footing than it has been in years. Yet the new GM still must compete in a tough global market. So the question remains: Can the new GM perform better than the old GM? Knowledge at Wharton posed this question and others to Wharton management professor John Paul MacDuffie.

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