For New CEO John Donahoe ’It’s eBay’s Game to Lose’
Feb 06, 2008•12 min
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Episode description
On January 29 online auctioneer eBay unveiled plans to revamp the fees it charges sellers reduce fraud and increase the volume of transactions. It’s the first move by CEO-elect John Donahoe who will take over the reins of eBay on March 31 in the wake of long-time CEO Meg Whitman’s announcement that she plans to step down. Donahoe’s mission is to reinvigorate a company that remains dominant in online auctions but is vulnerable to increased competition from both large and small rivals. Wharton faculty and others offer Donahoe a game plan for moving forward.
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