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Knowledge at Wharton

The Wharton Schoolknowledge.wharton.upenn.edu
The Knowledge at Wharton Network Acast feed serves as a curated showcase highlighting the best content from our podcast collection. Each week, we feature one standout episode from each show in the Wharton Podcast Network, giving listeners a comprehensive sample of our diverse business and academic content. This rotating selection allows audiences to discover new shows within our network while experiencing the depth and variety of Wharton's thought leadership across different topics and formats. It's your monthly gateway to explore the full spectrum of insights available through the Wharton Podcast Network.

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Episodes

Jeremy Siegel on the Fed’s Latest Cut $4 Gasoline and the Best Strategy for Investors

The economy seems to be sinking toward recession with new home sales at their lowest since the early 1990s. At the same time inflation is picking up. Some Americans are paying $4 for a gallon of gas and coming home from the supermarket with sticker shock. Today the Fed deemed recession the bigger worry and cut short-term interest rates by a quarter of a percentage point from 2.25% to 2%. Was this the right choice? How will it affect the financial markets? Should investors bet on a stock market r...

Apr 30, 200820 min

’No Place to Hide’: The Pressure on Companies to Address Global Warming Heats Up

The scientific community now overwhelmingly agrees that earth’s 6.5 billion inhabitants are contributing to global warming through heat-trapping greenhouse gas emissions. While various industries are yielding to public pressure to address climate change new carbon emission regulatory regimes are coming soon and they will likely carry significant costs according to experts from business and academia who spoke at the recent First Annual Conference-Workshop on Business and the Environment which was...

Apr 30, 200823 min

The Hard Sell: How to Market Products That Are No Longer Popular

Condos in Miami traditional music stores gas-guzzling cars pharmaceuticals that get unfavorable press foods made with trans fats: All marketers from time to time confront products that for whatever reason become difficult to sell. What strategies should companies follow to reposition their products in ways that might attract new audiences or at least retain existing ones? One answer: segmenting. ”There are so many different kinds of customers out there. You just need to find them ” says one Whar...

Apr 30, 200814 min

Cost-effective Medical Treatment: Putting an Updated Dollar Value on Human Life

A thorny question lies at the heart of meaningful health care reform. How much is human life worth? New Wharton research based on Medicare kidney dialysis data shows that the average figure -- $129 090 per additional year of quality life -- is higher than prior studies have shown. Perhaps more important the study also puts a value on the cost-effectiveness of treatment across percentiles of the entire dialysis population in an attempt to develop a benchmark for coverage decisions. Chris P. Lee a...

Apr 30, 200815 min

Do China’s Financial Markets Need More Freedom and Less Government Regulation?

While China’s manufacturing sector booms and people sock away money in savings accounts the country’s financial markets remain in their infancy according to international finance experts who gathered at the recent 2008 Wharton China Business Conference. One reason for the relative underdevelopment of China’s capital markets they note is the role of the country’s powerful central government. ”Regulators are not comfortable letting the market do its own work ” noted one conference participant. Hos...

Apr 30, 200810 min

Bad Business: Why Companies Shouldn’t Trade with Abusive Regimes

Is selling police equipment to a notoriously brutal government tantamount to assisting in torture? William Schulz believes that it can be and that these types of sales are one of the principal ways in which businesses find themselves tangled up with torturers. During a presentation sponsored by Wharton’s Zicklin Center for Business Ethics Research Schulz former executive director of Amnesty International and now a senior fellow at the Center for American Progress spoke about the challenges that ...

Apr 30, 200810 min

Gold May Glitter but It Doesn’t Stack up as a Long-term Investment

Call it a gold rush of sorts. Gold topped out at more than $1 000 an ounce in mid-March up from about $680 a year ago. Although it dipped to just under $900 late in April it has had a tremendous run up from $350 five years ago. What has driven these price gains? What does gold tell us about the economy’s future? Should ordinary investors buy it? Knowledge at Wharton talks to the experts. Hosted on Acast. See acast.com/privacy for more information....

Apr 30, 200810 min

Sea Change: What’s on the Horizon for Royal Caribbean’s Richard Fain

Richard Fain is chairman and CEO of Royal Caribbean Cruises the Miami-based global cruise company that operates 36 ships under the Celebrity Cruises and Royal Caribbean International brands among others. He joined the company in 1981 as an outside director and became chairman and CEO in 1988. He spent 13 years before that at Gotass-Larsen Shipping Corp. a London-based owner and operator of cargo ships. Knowledge at Wharton asked him to update us on the cruise business. Hosted on Acast. See acast...

Apr 30, 200817 min

The Talent Hunt: Getting the People You Need When You Need Them

Ask any CEO or senior level executive what his or her biggest challenge is and the answer is almost always finding and keeping good people. Yet most executives fail to manage their company’s needs in a way that recognizes the unpredictability of the global marketplace. In a book titled Talent on Demand: Managing Talent in an Age of Uncertainty Peter Cappelli director of Wharton’s Center for Human Resources proposes a new approach to this issue based on applying the principles of supply chain man...

Apr 16, 200826 min

Mergers in the Air? Microsoft/Yahoo and Delta/Northwest

The ongoing takeover battle between Microsoft and Yahoo has taken several surprising turns over the past few weeks. After rejecting Microsoft’s unsolicited $44.6 billion offer in late February Yahoo has announced a two-week ad testing program with its main search rival Google and has reportedly entertained a possible merger with Time Warner’s AOL. Meanwhile Microsoft was rumored to be considering News Corp. as a possible ally in acquiring Yahoo. While spectators wait for the next twist in this s...

Apr 16, 200827 min

Compensation Consultants and Conflicts of Interest: Two Different Views

Companies that use compensation consultants end up paying more to their CEOs leading to allegations that these consultants push for excessively high CEO packages because many of them profit from doing other work for the company. A recent Congressional committee report supported the idea that such conflicts drive up CEO pay. But a new Wharton study by accounting professor Mary Ellen Carter and two colleagues suggests that conflicts of interest between the consultant and the firm aren’t to blame. ...

Apr 16, 200812 min

Microfinance Grows Up: Success Brings New Challenges for Investors Practitioners in Emerging Economies

Microfinance -- the business of providing financial services in small transaction amounts to poor underserved markets -- has taken off in recent years. With financial sectors in many developing countries maturing and microfinance institutions (MFIs) themselves growing rapidly capital markets have been quick to enter the fray providing ample funding for expansion. But microfinance’s evolution in countries throughout Asia and Eastern Europe has cast a spotlight on changes now buffeting the industr...

Apr 16, 200826 min

’Bear Raid’ Stock Manipulation: How and When It Works and Who Benefits

When Bear Stearns collapsed in March some insiders argued it was wrong to blame the firm’s risky bets on mortgaged-backed securities. They had another culprit: malevolent traders working together in the upside-down world of short sales -- making money by knocking down Bear’s stock. There has however been little academic research to explain the forces at work. Now Wharton finance professor Itay Goldstein and a colleague have shed some light on the process in a paper titled ”Manipulation and the A...

Apr 16, 20088 min

Navigating Olympic Sponsorship: Marketing Your Brand without Alienating the World

Images of Chinese guards and local police protecting the Olympic torch on its journey to Beijing were hardly the kind of publicity the IOC or the Chinese government were hoping for. Nor can the 12 ”Worldwide Olympic Sponsors” be thrilled at the latest images of hand-to-hand street fighting. How can sponsors make the August Olympics a brand builder for their products rather than a public relations nightmare for their companies? Wharton professors suggest they figure out a way to reap the benefits...

Apr 16, 200814 min

Gadgets at Work: The Blurring Boundary between Consumer and Corporate Technologies

The boundaries between work and play are beginning to disappear as consumer technologies -- including social networking tools user generated content and wikis -- are increasingly adopted by corporate America. For technology companies this emerging ”consumerization” trend represents an opportunity but it also brings new management challenges as companies struggle to embrace these technologies in a way that doesn’t limit their usefulness but also doesn’t result in lost time or money. And while the...

Apr 16, 200811 min

Trading Up: Canada and the U.S. Have More in Common than Their Border

With a healthy economy that is benefiting from its economically troubled neighbor to the south Canada has little to complain about these days regarding its relationship with the United States -- although there is always room for improvement on both sides. That was the message from Canadian Ambassador Michael Wilson during a recent visit to Wharton during which he addressed a wide range of topics including border security energy trading rebuilding Afghanistan and political posturing in the U.S. p...

Apr 16, 200810 min

Saatchi & Saatchi’s Kevin Roberts: ’It’s All about Getting to the Future First’

Kevin Roberts has been CEO Worldwide of Saatchi & Saatchi since 1997 and in the space of 11 years has cemented the ad agency’s reputation as one of the most successful and creative companies in the industry. Roberts is perhaps most well known for an idea he came up with called ”lovemarks” -- which means creating a brand for which the consumer has ”loyalty beyond reason.” During a visit to campus last week he talked with Knowledge at Wharton about lovemarks and other initiatives. In addition ...

Apr 02, 200825 min

Coming Soon ... Securitization with a New Improved (and Perhaps Safer) Face

Securitization is often blamed for aggravating -- if not causing -- the subprime mortgage crisis that keeps roiling U.S. real estate and credit markets. By repackaging pools of mortgages into securities that could be resold to investors the argument goes securitization permitted unscrupulous underwriters to offer housing loans to poor borrowers and transfer the risk to Wall Street. How then will the present credit crisis affect the future of securitization? According to professors from Wharton’s...

Apr 02, 200816 min

Market Manipulation or Just Business as Usual?

The financial markets are in turmoil. Inflation is picking up. Home prices are falling. More companies are laying off workers. Oil prices are sky-high. It’s getting harder and harder to borrow money. It seems like a nest of conspirators is preying on America. Even Washington is reinforcing the impression with talk of sweeping reforms to the system of economic oversight. Indeed economic commentator Ben Stein has promoted the notion of market manipulation from the shadows largely in the form of he...

Apr 02, 200812 min

Gaming the System: Are Hedge Fund Managers Talented or Just Good at Fooling Investors?

Hedge funds are key players in the world’s financial markets but no one knows exactly what they’re up to. Critics and supporters tend to share an assumption however that hedge funds are run by talented people who merit their hefty management fees. But new research by Wharton statistics professor Dean P. Foster and Brookings Institution senior fellow H. Peyton Young questions that idea arguing that it’s easy for hedge funds to fool their investors into believing the managers are better than they ...

Apr 02, 200811 min

Getting Engaged: Advertisers Search for Their Voices on YouTube

The video-sharing site YouTube is currently running a comedy sketch contest sponsored by Toyota’s 2009 Corolla. It’s just one of the latest examples of companies using this advertising hot spot to target customers who spend a lot of their time watching online videos. But finding a home in the medium is not so easy Wharton professors say. In a digital world of instant feedback and ruthless honesty a company can either score major brand points or look as ridiculous as any adult trying to hang with...

Apr 02, 200813 min

MeadWestvaco’s John Luke: ’Change Simply for the Sake of Change Is an Abdication of Leadership’

John Luke Jr. chairman and CEO of global packaging giant MeadWestvaco was a U.S. Air Force pilot in Southeast Asia during the tail end of the Vietnam era. Since coming home to join and eventually run the company he has been responsible for steering a steady course even as flak comes in from all sides. Speaking at a recent Wharton Leadership Lecture Luke said that during MeadWestvaco’s transformation into a business focused on packaging solutions he had to push for a radical change in focus while...

Apr 02, 200810 min

The Use -- and Misuse -- of Statistics: How and Why Numbers Are So Easily Manipulated

When a report prepared by former Senator George J. Mitchell indicated that Roger Clemens and others used illegal performance-enhancing drugs a marketing agency prepared a voluminous report that relied on statistics to make the case for Clemens’ innocence. But an article written by four Wharton faculty -- Justin Wolfers Shane Jensen Abraham Wyner and Eric Bradlow -- questions the methodology used by the marketing agency noting that the validity of any statistical analysis is only as good as its i...

Apr 02, 200811 min

Pumas Planets and Pens: How Cues in the Environment Influence Consumer Choice

In a new research paper titled ”Dogs on the Street Pumas on Your Feet: How Cues in the Environment Influence Product Evaluation and Choice ” Wharton marketing professor Jonah Berger suggests that what you see in your everyday world can influence what you buy. For example participants in one study who were shown more images of dogs liked sneakers from the Puma brand more than those who had not seen the images -- because dogs are associated with cats and cats with Puma. ”Marketers ... think they h...

Mar 27, 200811 min

RealNetworks’ Rob Glaser and Time Warner Cable’s Glenn Britt: A Focus on Innovation Passion and Luck

Innovation timing a good idea and luck are all ingredients of success in the technology industry according to speakers at the recent Wharton Business Technology Conference titled ”Enterprise Agility: Lead with Speed.” Former Microsoft executive Rob Glaser who went on to found RealNetworks and Glenn A. Britt CEO of Time Warner Cable both said strong technology businesses are built on firm technical footings but shaped by business forces that are not always predictable. ”Any successful entrepreneu...

Mar 27, 200811 min

Jeremy Siegel on Bear Stearns Rate Cuts and the Looming Threat of Inflation

The ongoing credit crisis in U.S. financial markets has claimed a huge and high-profile victim: Bear Stearns. After being slammed by what amounted to a run on the bank during the week of March 10 the Wall Street firm agreed to be acquired -- for $2 a share -- by JP Morgan Chase over the weekend in a deal overseen by Federal Reserve chairman Ben Bernanke and Treasury Secretary Henry Paulson. The Federal Reserve lowered interest rates the same day -- and did so again on March 18 by three-quarters ...

Mar 19, 200818 min

ETFs Evolve -- For Better or Worse?

With their low fees all-day trading and tax efficiency exchange-traded funds have captivated investors. There were no ETFs before 1993; today there are nearly 700. While most experts think ETFs were a good innovation -- built like index-style mutual funds but traded like stocks -- some worry that the increasingly specialized ETFs introduced in recent years stray from the faith encouraging too much risk-taking. That concern is heightened by recent Securities and Exchange Commission proposals to l...

Mar 19, 200814 min

’A Race to the Starting Line’: Diagnosing What’s Holding Biotechnology Back

New strategies will be necessary for biotechnology companies to thrive in the new era of personalized medicine but the healthcare system itself will also have to change according to a panel of biotechnology company representatives at the 2008 Wharton Health Care Business Conference. Leaving behind the ”blockbuster drug” mentality must be part of a new mindset for biotech companies going forward suggested one panelist. Others discussed stem cell research regulatory hurdles and competition within ...

Mar 19, 200811 min

Biased Expectations: Can Accounting Tools Lead to Rather than Prevent Executive Mistakes?

Accounting techniques like budgeting sales projections and financial reporting are supposed to help prevent business failures by giving managers realistic plans to guide their actions and feedback on their progress. At least that’s the theory. But when Gavin Cassar a Wharton accounting professor tested this idea he found something troubling: Some accounting tools not only fail to help businesspeople but may actually lead them astray. He analyzes these conclusions in two separate research papers....

Mar 19, 200811 min

The Experts vs. the Amateurs: A Tug of War over the Future of Media

A tug of war over the future of media may be brewing between so-called user-generated content -- including amateurs who produce blogs video and audio for public consumption -- and professional journalists movie makers and record labels along with the deep-pocketed companies that back them. The ultimate outcome: a hybrid approach that features entirely new business models say experts at Wharton. Hosted on Acast. See acast.com/privacy for more information....

Mar 19, 200812 min
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